Alma Media Corporation          Stock Exchange Release            April 9 2026 at 5 pm EET

THE BOARD OF DIRECTORS OF ALMA MEDIA CORPORATION HAS DECIDED ON NEW PERIODS UNDER THE LONG-TERM SHARE-BASED INCENTIVE SCHEMES FOR KEY EMPLOYEES  

The Board of Directors of Alma Media Corporation has decided on the commencement of a new period under the long-term share-based incentive scheme for senior management. The Board of Directors has further decided on the commencement of a new period under the performance- and share-based incentive scheme aimed at middle management and selected key employees. The incentive schemes were established and originally announced on December 18, 2018. 

The objective of the share-based incentive schemes is to align the interests of the management and key employees with those of Alma Media's shareholders by creating a long-term equity interest for the participants and thus to increase the company's value in the long term as well as to drive a performance culture, to retain key resources and to offer them competitive compensation for excellent performance in the company.  

New period in the Matching Share Plan for senior management (MSP 2026) 
In the Matching Share Plan (MSP 2026), the participant will receive two matching shares for each invested share free of charge after a three-year holding period. Should all of the eligible individuals participate in MSP 2026 by making the required share investment, the maximum aggregate amount of matching shares to be delivered based on the fixed matching ratio is 241,000 shares (representing a gross reward from which the applicable payroll tax is withheld, and the remaining net value is paid to the participants in shares). The fixed matching shares will be delivered in the spring of 2029. 

In MSP 2026, the potential performance-based matching share rewards will be delivered to the participants after the three-year performance period in the spring of 2029 provided that the performance targets set by the Board of Directors for the plan are achieved. 

The performance targets applied to MSP 2026 are the absolute total shareholder return of Alma Media's share (absolute TSR), earnings per share (EPS), revenue growth and ESG measures. If the performance targets set by the Board of Directors are achieved in full, the participant will receive in total six performance-based matching shares for each invested share free of charge. In that case, if all of the eligible individuals participate in MSP 2026 by making the required share investment, the maximum aggregate amount of performance-based matching shares delivered based on MSP 2026 is 723,000 shares (representing a gross reward from which the applicable payroll tax is withheld, and the remaining net value is paid to the participants in shares). 

The rewards based on MSP 2026 will be paid in shares of Alma Media Corporation. 
Eligible to participate in MSP 2026 are the members of Alma Media's Group Executive Team. 

The middle management's and selected key persons' Performance Share Plan (PSP 2026) 
The Performance Share Plan (PSP 2026) commences effective as of the beginning of 2026 and the potential share rewards thereunder will be paid in the spring of 2029 provided that the performance targets set by the Board of Directors for the plan are achieved. The potential rewards will be paid in shares of Alma Media Corporation. 

The performance targets applied to PSP 2026 are the absolute total shareholder return of Alma Media's share (absolute TSR), earnings per share (EPS), revenue growth and ESG measures. 

Eligible to participate in PSP 2026 are approximately 95 individuals at the maximum. 

If all of the performance targets set for PSP 2026 are achieved in full, the aggregate maximum number of shares to be paid based on this plan is 310,000 shares (representing a gross reward from which the applicable payroll tax is withheld, and the remaining net value is paid to the participants in shares).  

Other terms and conditions 
Both of the incentive schemes mentioned above are subject to a condition concerning the continuation of the service relationship. Accordingly, if a participant's service contract with Alma Media Group is terminated before the share-based reward is due to be paid, the participant is not, as a rule, entitled to the reward under the scheme. 

Alma Media applies a recommendation concerning share ownership to the members of the Group Executive Team. According to the recommendation, each member of the Group Executive Team is expected to retain ownership of at least half of the net shares received through the company's share-based incentive schemes until the total value of the Alma Media shares held corresponds to at least one year's fixed gross annual salary. 

The Board of Directors anticipates that no new shares will be issued in connection with the share-based incentive scheme. Consequently, the incentive scheme will have no dilutive effect on the number of the company's registered shares. 

ALMA MEDIA CORPORATION 

Board of Directors 

For more information, please contact: Mikko Korttila, General Counsel of Alma Media Corporation, secretary to the Board of Directors, tel. +358 50 593 4589 

Distribution: NASDAQ Helsinki Stock Exchange, main media, www.almamedia.fi/en