Information management is one of Avensia’s core competence areas. The Avensia team has thorough knowledge and extensive experience in supporting businesses with strategies, processes and technology for efficient information management. Current technology partners include global leaders inriver and Syndigo. By adding Bluestone PIM to the offering portfolio Avensia will be able to attract new customer segments and respond to specific customer needs.

“Bluestone PIM is an excellent complement to our current information management offering”, says Robin Gustafsson, CEO at Avensia. “We are constantly evaluating new potential technology and vendors that can bring value to our customer base. Our strategy is to work with a few, best-in-class tools for each category and Bluestone PIM showed strong results throughout our vetting process.”  

Bluestone PIM’s innovative solution leveraging MACH architecture is a good fit for businesses applying a composable commerce approach. This is a segment where Avensia has a strong footprint with its Avensia Excite framework connecting different applications into a pre-packaged composable commerce solution.

"Considering the strong footprint both Avensia and Bluestone PIM have in the Nordics, a partnership has been long awaited and overdue! Avensia's extensive capabilities within the product information management space makes us feel confident and privileged to partner with such a strong player within modern commerce", says Einar Augedal, CEO at Bluestone PIM

Moving into the formal partnership Avensia and Bluestone PIM already have several shared customers and a solid pipeline of prospective customers interested in the joint offering. Learn more about the partnership at avensia.com.