Fredrik Björklund brings to the Board valuable knowledge and experience in corporate development and scaling up of businesses. His background is expected to contribute significantly to Boho Group's growth objectives and ambition to become a strong player in the high-end hotel segment.

Fredrik is co-founder and former CEO of Miss Group, a successful company with a turnover of approximately SEK 1,250 million and a profit margin of approximately 44%. Under his leadership, Miss Group has become a dominant player in web hosting and online services internationally. He is also Chairman and incoming CEO of the fast-growing EyeonGroup, whose share price has increased by over 1,000% in 2024.

Fredrik Björklund commented: "I look forward to helping take Boho Group to new heights. The approximately SEK 3 billion value of the new Boho Club and Centro Forestal Sueco expansion is just the beginning. I am convinced that Boho Group is now ready to significantly scale up its operations and in record time establish Boho Club as a strong brand with hotels around the world."

Andreas Bonnier, CEO of Quartiers, adds: "We are extremely pleased to welcome Fredrik to our Board. His energy, focus on growth, and experience and knowledge of scalable business models and international expansion will be invaluable to us, and we look forward to welcoming him to the Board.

The company intends to convene an Extraordinary General Meeting shortly to elect Fredrik to the Board.