Since the start of the partnership with Cxense in 2013, Dow Jones has successfully leveraged Cxense technology and know-how to grow digital revenue for its flagship publication, The Wall Street Journal. 

Over the past years, Dow Jones, a pioneer in applying a data- and reader-led approach to subscription growth, and Cxense have strengthened their partnership and reached several important milestones. As early as 2016, The Wall Street Journal and Cxense were among the first to implement a machine learning-powered dynamic paywall. A dynamic paywall works by determining automatically and in real time, when, why and how a reader is asked to pay based on the information a publisher has on that reader. This enabled The Wall Street Journal to prove the value of their journalism to more potential subscribers and increase conversions significantly. In addition, a propensity model was introduced that predicts with up to 90% accuracy whether a reader will subscribe. 

These innovative approaches have since been incorporated into Conversion Engine, Cxense's all-in-one solution for dynamic paywalls and personalized customer journeys, and have been adopted by other leading publishers across the globe. 

Speaking about the partnership, Christian Printzell Halvorsen, CEO of Cxense said: "In light of Dow Jones' recent announcement that The Wall Street Journal has reached a record high of almost 1.8 million digital subscribers, today's renewal confirms the trust in the partnership as well as in Cxense technology and know-how. We are proud to work with the Dow Jones team to enable them to provide their readers with personalised access to great journalism at each stage of the customer journey and take their subscription business to new heights." 

About Dow Jones:
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world's largest news gathering operations globally. It produces leading publications and products including the flagship The Wall Street Journal, America's largest newspaper by paid circulation; Factiva, Barron's, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource. 

For more information visit www.dowjones.com.

About Cxense: 
Cxense is an AI-powered Data Management and Intelligent Personalization platform that helps 190 leading publishers and marketers around the globe deliver personalized experiences that grow subscription revenue and boost targeted advertising. Our technology organizes first, second, and third party data into powerful custom segments and 1:1 user profiles before applying machine learning to understand and predict customer behavior and intent. As a result, our clients are able to deliver unique and relevant content and offers to customers in real time, driving more subscriptions, sales, advertising revenue, and higher customer lifetime value. The Cxense platform creates 15 billion personalized touchpoints for 2 billion user profiles each quarter. Cxense works with global brands such as The Wall Street Journal, Singapore Press Holdings, Mediahuis and The Mainichi Newspapers. We are listed on the Oslo Stock Exchange and have offices in Norway, the US, Japan, Russia, Germany, and Argentina.

Investor Relations Contact: 
Jørgen Evjen, Chief Financial Officer 
Email: ir@cxense.com 
Mobile: +47 928 04 014

Media contact:
Tobias Arns, Head of Marketing and Communications
Email: tobias.arns@cxense.com
Mobile: +47 920 24 305