The transaction: Software company DecideAct (the Company) has agreed with private investor Jens Munch (J. Munch Holding ApS) that he will invest a further DKK 5.2 million into DecideAct by way of a directed issue. The transaction has been agreed at DKK 8.21 per share. This is 13% above the 10-day weighted average share price calculated ending Tuesday, March 8 (incl.) of DKK 7.29 per share. The capital increase results in the total issuance of 631,692 new shares and is executed by the Board by use of the existing authorization to perform directed issues in the Company's Articles of Association. By agreeing with an investor who knows the Company well, the transaction is performed without any major distraction to management.

The purpose: In response to today's high risk and highly turbulent markets, we expect that companies - our customers - will focus increasingly on short-term challenges and less on strategy. Conversely, we expect that after the current geopolitical crisis there will be a period of strong growth, as is often seen after crises. We want to prepare for that too with the current capital raise. This is done by taking the opportunity to strengthen our platform, our customer success team, and by strengthening the focus on sales to customer segments less affected by the current crisis and companies where we already have successful installations running. The underlying purpose is to support our scalability, reduce our customer acquisition cost (and time), increase profitability per customer and establish us as recognized market leaders in the chosen sectors or verticals.

Commenting on the capital injection, Jens Munch says: "DecideAct is developing well. Right now, times are turbulent, but we will get through this eventually, and I have always seen DecideAct as a long-term investment with great potential. Therefore, the crisis doesn't change anything for me, and I am pleased to have the opportunity to inject this extra capital."

CEO and Co-founder, Flemming Videriksen says: "Management, board, and founders see the commitment as a strong vote of confidence in DecideAct's concept and overall strategy. We are making progress day by day and at the same time preparing for major scaling in the longer run. This investment helps us continue towards our goal and further strengthens my belief that we can unlock the full growth potential of our company."

The details:  The private investor, Jens Munch (J. Munch Holding ApS), which before the current injection owned 24.3% of the share capital of the Company, will now, with the increase in share capital, own 29.3% of the shares of the Company. Due to the transaction, the total number of issued shares goes up from 8,908,847 to a new total of 9,540,539 and the share capital goes up from 890,884.70 to 954,053.90 based upon the nominal value of 0.10 DKK/share, which corresponds to a dilution of 6.6%.

The new shares will be identical with the existing shares and application will be made for them to be admitted to trading on Nasdaq First North Growth Market, Denmark under the ticker `ACT'. Gemstone Capital acted as Financial Adviser in this transaction.

About DecideAct A/S [ACT]

DecideAct is a provider of SaaS software and solutions that move manual execution and follow-up of strategy to a cloud-based Strategy Execution Management platform. By rethinking the way strategy is executed, DecideAct has created a groundbreaking tool that is relevant to all companies and organizations, public or private, in all industries, geographies, functional roles, and their mission-critical priorities related to achieving strategic goals. DecideAct's vision is to modernize strategic leadership through technology.

Contact Information

Company:
CEO, Flemming Videriksen
+ 45 78756550
E-mail: ir@decideact.net
DecideAct A/S
Østre Kajgade 3, 3730 Nexø, Denmark

Financial Adviser:
Managing Partner Søren Jonas Bruun
+45 40561109
E-mail: sb@gemstonecapital.com

Certified Adviser:
Keswick Global AG
+ 43 1 740 408045
E-mail: info@keswickglobal.com