metamanager.io offers a SaaS AI platform that streamlines traditional SEO and optimizes content for Large Language Models (LLMs) like ChatGPT, also referred to as Generative Engine Optimization (GEO) or AI Optimization (AIO).

The user-friendly platform empowers companies to independently execute vital SEO tasks, reducing reliance on technical resources while accelerating organic growth and visibility across search surfaces.

metamanager was founded late 2021 and has since grown its revenues to a run-rate ARR of MNOK 2.3 and approximately MNOK 1 in EBITDA. The Company is growing quickly and in FY2024 it reported revenues of MNOK 2. Total consideration for the acquisition is MNOK 5.1 and will be settled in a combination of cash and Done.ai shares. The Done.ai shares are expected to convert at the same terms as the recently announced guaranteed share issue. Through the acquisition, Done.ai will get access to key AI and marketing knowledge through the founders of metamanager, who with a portion of their settlement in shares will have aligned interests with Done.ai shareholders. metamanager founder and CEO Erik Kulsrud Bonsaksen will join Done.ai's product leadership team as Chief Product Officer for CRM and marketing business area.

The leading global investment firm, KKR, will maintain an ownership stake of approximately 20% in metamanager through its ownership in 247Ventures AS.

Strategic Rationale for the acquisition

The acquisition of metamanager supports Done.ai's strategy to become a fully integrated, AI-native one stop shop business operations platform, encompassing everything from CRM, embedded finance solutions, MRP and HRM to marketing automation and professional services. By adding metamanager's AI-powered SEO tools, Done.ai extends its reach in the digital marketing space, enabling businesses to manage their websites, marketing, customer relationships, and core operations in one intelligent and modular platform.

The acquisition of metamanager significantly enhances our AI capabilities and deepens our expertise in SEO and marketing automation," says Staffan Herbst, CEO & CFO of Done.ai. "It adds another profitable business to our platform with substantial upside potential as we scale it through our broader distribution channels. This is yet another demonstration of Done.ai's ability to grow strategically and profitably. I am also thrilled to welcome Erik Bonsaksen to our Product leadership team for our CRM and marketing business area. His unique blend of technical expertise and product vision will play a key role as we continue to build leading AI-native operating systems for modern businesses."

Done.ai Business update on M&A

Done.ai currently sees a unique market opportunity to execute its buy-and-build strategy and pursue the Board and management's vision of building the leading One Stop Shop for all business needs on an integrated, AI-enabled platform.

Done.ai's recent acquisitions demonstrate the quality and valuation potential available in the current market, and the deal pipeline remains robust and compelling. We are also experiencing an increased pipeline of interesting targets. The current investment climate provides a rare chance to execute highly favorable transactions, further strengthening Done.ai's platform and strategic position.

Done.ai's liquidity position is very strong, with a current cash balance of approximately MSEK 250, significantly exceeding earlier expectations and after cash considerations in the disclosed acquisitions have been paid.

As of today, Done.ai is operating with positive run-rate EBITDA, adjusted for one-off transaction and restructuring costs. Several acquired entities that previously operated at a loss now have a clearly defined path to profitability within a short timeframe. On a pro forma basis, including recent acquisitions, the Group represents annualized revenues in the range of MSEK 245-255, reflecting its strengthened position and continued focus on sustainable, profitable growth.

The purpose of the proposed guaranteed share issue is to preserve cash and further capitalize on Done.ai's buy and build strategy in the unique M&A environment we are experiencing. The share issue will also facilitate the conversion of consideration shares related to previously announced acquisitions at minimum 14 SEK per share.

All future acquisitions are subject to clear profitability thresholds: targets must be EBITDA-positive, break-even, or demonstrate a near-term path to standalone profitability. Done.ai will remain EBITDA-positive on a run-rate basis, and intends to deploy its available financial resources to pursue high-quality acquisitions and continue its strategy of sector consolidation.

Further details and updated financial information will be presented in the Q1 2025 interim report which will be published 22nd May 2025.