LONDON - 25 February 2025 - Flexion (NASDAQ: FLEXM.ST), the games marketing company, has partnered with Electronic Arts (NASDAQ: EA) a global leader in digital interactive entertainment, to bring a selection of the publisher's best-in-class mobile games to the Alternative App Stores: Amazon Appstore, Samsung Galaxy Store, ONE Store and Xiaomi GetApps. Flexion will launch the first of EA's mobile games included in the partnership in Q1 2025.

Flexion's distribution services reach new players from alternative app stores, significantly reducing the upfront cost or work from its partners to boost revenue and activate new audiences.

"We're delighted EA has chosen to work with us and can't wait to launch their hit mobile games," says Jens Lauritzson, CEO of Flexion. "Developers make better margins, higher revenue and reach bigger audiences with broader market channels, like the alternative app stores. Using Flexion's expert third-party services to do this reduces upfront financial and manpower costs and therefore risk."