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Games Marketing Company to bring Microfun's hit game to alternative app stores in Q4
LONDON, 18 September, 2025. Flexion (NASDAQ:FLEXM), the games marketing company, announces a partnership with developer Microfun to market its game Seaside Escape in alternative app stores. The game will be available on the Amazon Appstore, Samsung Galaxy Store, Samsung Instant Play, Huawei App Gallery, Xiaomi GetApps and ONE store thanks to Flexion's expertise and technology. The game is expected to launch on these platforms by the end of the year.
Flexion has had a partnership with Microfun since December 2024 to market the developer's game Gossip Harbor on the alternative stores. Since Flexion launched the game in February 2025 it has brought in more than 1 million new players.
Seaside Escape is a top 50 grossing game on Google Play where it made more than USD 6 million net revenue in August 2025. Accessing alternative markets with Flexion typically sees a 10% boost in incremental revenue compared with Google Play.
"Smart game developers are realizing that legal decisions and regulatory actions are breaking down the walled gardens of Apple's App Store and Google Play, with alternative app stores emerging as a significant new area for growth," says Jens Lauritzson CEO and founder of Flexion. "This irreversible change creates new opportunities for growth in the mobile games market through increased developer freedoms, higher margins, and intensified competition. Building on the success of Gossip Harbor in the alternative stores, we are delighted that Microfun has once again partnered with Flexion to capitalise on new revenue and audience opportunities that the alternative platforms provide."
Seaside Escape is a mobile merge and story game where players help restore the village of Kryphos by merging items to complete tasks and uncover secrets, with a storyline focused on the former celebrity, Rowan. The game features a village-building theme, allowing players to merge items to create new ones and rebuild the village.
Seaside Escape is the latest title in Flexion's game portfolio which now features 34 games and is expected to include four Top 10 grossing games (based on Google Play ranking) making Flexion uniquely attractive to existing and new distribution channels, as well as marketing and payment partners.