The new branding places the document at the centre of the company's visual identity, reflecting the central role documents play in every business.

"For over 30 years, our customers have trusted Lasernet to solve their document challenges," said Lexi Rice, VP of Marketing. "Our new brand reflects our continued focus by placing a document at the heart of everything we do."
 

The redesigned logo highlights the document as a central element, symbolising Lasernet's mission to help organisations capture, organise, and deliver information to their customers. Like the platform, the broader brand identity is intentionally flexible, allowing the company to adapt visual elements such as colours, orientations, and layouts depending on how information needs to be presented.

The brand also introduces Laser Red as its signature colour, complemented by a range of secondary colours designed to add contrast, dimension, and versatility across digital and print applications.

While the visual identity is new, Lasernet's core mission remains unchanged: helping organisations manage documents efficiently, reliably, and at scale. Customers across industries rely on the Lasernet platform to build and optimise global document programs, often maintaining long-term partnerships as their document needs grow.

"With this new identity, we're celebrating both where we've come from and where we're going," Rice said. "We're proud of what the Lasernet brand represents and excited to continue delivering value to our customers."

More information about the new Lasernet brand can be found here: https://www.lasernetgroup.com/about-us/brand-identity

Per previous announcements, the legal entity will continue as `Formpipe Software AB' until after the April AGM meeting where it is intended to formally change the legal name to `Lasernet Group AB'.