This initiative builds on a successful partnership that began in Denmark in 2004 and has since expanded to include Sweden, Norway, and Germany. IKEA Delft, recognised as one of Europe's largest and busiest IKEA stores, underscores the significance of this expansion. Each trailer, serving as a mobile billboard, offers substantial marketing value by prominently featuring IKEA's branding. As these trailers move throughout the area, they continuously advertise IKEA's services and initiatives, enhancing brand visibility and customer engagement in a dynamic and cost-effective way.

Bastiaan de Vrijer, Customer Experience Manager at IKEA Delft, said, "Integrating Freetrailer's self-service platform into our store supports IKEA's sustainability goals by offering a flexible, sharing economy solution. This initiative is aimed at creating even easier and better transport solutions for our customers. The presence of IKEA branding on each trailer not only enhances our store's visibility but also serves as a dynamic marketing tool, reaching a wider audience."

Nicolai Frisch, Group CEO of Freetrailer, commented, "Our partnership with IKEA now includes over 700 trailers across 100 IKEA stores in Europe. The expansion to IKEA's Flagship Store in Delft, Netherlands, represents a significant step forward in our collaboration with IKEA. With IKEA Delft's Flagship Store, Freetrailer gains exposure to IKEA's more than 800 franchise stores worldwide."

About IKEA Delft

IKEA Delft operates as a concept store, attracting thousands of visitors daily. In addition to testing new concepts, the IKEA Delft store also functions as a training center for IKEA employees worldwide.