The deal follows a successful pilot programme across five Granngården stores earlier in 2025, where Freetrailer's self-service trailer rental solution showed high customer adoption and operational value. With over 100 stores across Sweden, the rollout will begin in early 2026 with 120 mesh trailers, reflecting Freetrailer's strategy to meet growing demand by diversifying its product range across the Swedish market. The agreement also provides an opportunity for further expansion to additional stores over time.
 

We are incredibly proud to enter into a long-term partnership with Granngården, one of Sweden's strongest and most trusted retail brands. The collaboration is a major step in strengthening our presence in the Swedish market. With more than 120 mesh trailers in the first phase and clear potential for future growth, this is a strategically important deal for Freetrailer, says Johan Wijkander, Country Manager Sweden at Freetrailer.
 

We see this partnership as an opportunity to add even more value to our customer offering. With Freetrailer, we can offer a flexible and sustainable transport solution that matches how our customers live and shop today. The pilot showed us how well the concept fits our stores and now we are ready to take it further, says Magnus Detterholm, CEO of Granngården.

Freetrailer now operates nearly 2,650 rental units across Sweden. The Granngården partnership represents a major milestone in Freetrailer's Swedish expansion and contributes directly to the strategic goals of Mont Blanc 2027 - the company's three-year growth plan focused on partner-driven expansion, platform innovation, and strengthening its ONE Team culture.