The Board of Directors of HKFoods has approved the company's updated strategy. HKFoods' core business will continue to be pork, beef and poultry meat, meat products, ready meals and meal components. HKFoods' strategic focus areas have been specified as follows:

• Growth in selected food moments: The target is to achieve profitable growth through selected food moments, which include simple everyday meals, enjoyable taste experiences and nutritious snacks.
• Operational excellence: Production and processes are enhanced and automated, and the entire value chain is streamlined and developed. Joint efforts are strengthened both internally and through partners.
• Competent, healthy personnel: HKFoods inspires people to get involved and renews itself. Wellbeing and safety at work are developed, and corporate culture is strengthened.
• Sustainable value chain: HKFoods cares and takes responsibility for a sustainable value chain by developing contract production, utilising innovations and producing tasty, healthy and safe food for consumers' various food moments.

Responsibility is a key part of HKFoods' business. Responsible food production is developed throughout the value chain, from farms to consumers, by continuing the goal-oriented responsibility work. Environment-related sustainability topics material to HKFoods' business include climate change adaptation, biodiversity, and circular economy. In terms of social responsibility, the material sustainability topics include the producer community, the company's own employees, and safe, healthy food. In addition, good governance, corporate culture and animal welfare are key sustainability themes. The company's strategy has an impact on all sustainability topics identified as material to the company, the most important of which in the medium to long term are climate change, consumer health and safety, and animal welfare.

HKFoods is looking for new growth and pursues strategic business opportunities within the limits of its financial resources.

HKFoods' vision, revised in 2024, is to be the most valued partner of food moments. This means working together with all employees to meet the changing needs of consumers and customers by creating sustainable, tasty and nutritious solutions for all meaningful food moments. It is a collaborative effort with customers, consumers, contract farmers, and other company partners.

"Our target is to achieve profitable and sustainable growth as well as a strong presence in consumers' food moments as a valued partner. Our focus is on growing product segments: strong and innovative poultry products, and meals and meal components. Meat and meat products remain at the core of the company's operations and play a significant role," says CEO Juha Ruohola. 

Long-term financial targets

In light of the favourable financial development, HKFoods' Board of Directors has updated the company's long-term financial targets.

The new targets:

- EBIT: over 5 per cent of net sales
- return on capital employed (ROCE): over 12 per cent
- net gearing: less than 80 per cent
- dividend: more than 50 per cent of net profit

The previous targets were:

- EBIT: over 4 per cent of net sales
- return on capital employed (ROCE): over 12 per cent
- net gearing: less than 100 per cent
- dividend: more than 30 per cent of net profit


HKFoods Plc

Juha Ruohola
CEO

More information:

Juha Ruohola, CEO, tel. +358 400 647 160

HKFoods Media Service Desk, tel. +358 10 570 5700 or communications@hkfoods.com.

With 110 years of experience, we at HKFoods make life tastier - today and tomorrow. With nearly 3,000 professionals, we make responsible and locally produced food to meet consumers' varied food moments. Our well-known brands in Finland are HK®, Kariniemen® and Via®.  We are developing a more climate-friendly way of producing food. HKFoods a publicly listed company, and in 2024, our net sales totalled EUR 1 billion. www.hkfoods.com

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