Since late 2017 Newbie Store have opened six physical stores as well as an online store in the UK. By the end of August, the highly appreciated brand will open its first two stores outside of London, in Sheffield and Milton Keynes.

While waiting for further Newbie Stores to open, this weekend, Newbie embarked on a nationwide summer tour by bus to meet the growing number of "Newbie Lovers" in Great Britain.
          - Newbie is growing rapidly in popularity. In order to meet the great demand while we start to establish ourselves outside of London, we embark on a summer tour by bus. We have let ourselves be inspired by KappAhl's* founder Per-Olof Ahl, who in the 1950s went out on the roads when demand for KappAhl was greater than the supply of store premises" says Camilla Wernlund, who is Newbie's International Expansion Manager.

The premiere stop for the bus tour took place this past weekend in Milton Keynes. Newbie invited all fans to a classic Swedish Midsummer celebration, with dance around the Midsummer pole, traditional Midsummer flower wreaths binding and traditional Swedish Midsummer food.

During the tour, which runs until August 31, the Newbie bus will stop at markets and festivals in central London, Manchester, Birmingham, Bristol, Cardiff, Cornwall, Leeds and Sheffield (additional tour stops will be revealed at newbiestore.com).

The Newbie bus will serve as a mobile, digital and social showroom, where current collections will be displayed and the customers can easily click on and order their Newbie favorites and have them delivered the next day. During the tour, Newbie also collaborates with local lifestyle influencers who will talk about everything from sustainable cooking to the toddlers' sleeping habits.
           - Our "Newbie Lovers" will be able to follow the tour via Facebook, the Instagram account @newbieloversand via our English website newbiestore.com, says Camilla Wernlund.

Newbie has also been selected as one of the brands presented in the photo book published this summer in memory of Prince Harry's and Meghan Markle's first child's birth and baptism in Great Britain, "Our Royal Baby".