Swiperoom AB had been leveraging big data and under-utilized property photography to empower the real estate sector. Despite strong user reception, the company faced persistent challenges in monetizing its platform, having experimented with multiple B2C and B2B models before ultimately reaching this decision.

Peter Almberg, CEO at Katalysen, commented: "It is always unfortunate when ideas don't take off, despite the best efforts of dedicated founders. The team behind Swiperoom explored every avenue, from business model experimentation to strategic partnerships and potential mergers. At some point, it becomes more rational to invest time and resources into new ideas. We extend our appreciation to the team for their hard work and wish them success in their future ventures."