"The transition to electric cars continues, but at a slower pace, as more people refrain from electric cars due to pricing. A significant portion of the population in the Nordics sees electric cars as 'vehicles for the rich,' which poses a challenge in our transition to a greener vehicle fleet. Meanwhile, the Mobility Barometer shows that a tougher economy hasn’t impacted our driving habits – people are using their cars just as much as before, and no other mode of transportation comes close in popularity. These insights encourage us to reflect on how we can continue promoting sustainable mobility solutions while also meeting people’s everyday needs," says Pehr Oscarson, President and CEO of MEKO.

A unique survey in the Nordic region
Now in its third year, MEKO’s Mobility Barometer gathers responses from around 4,000 people in Sweden, Norway, Denmark, and Finland about their mobility habits and preferences, making it a unique survey in the Nordic region. The report compiles data at the Nordic level but also breaks down opinions by country. It further analyzes differences between age groups, where people live, and gender. Some key findings from this year include:

• 31 percent believe that electric cars are only for the wealthy. At the same time, there are differences between countries: Significantly more people in Finland and Sweden think so (41 and 37 percent, respectively) compared to Denmark and Norway (23 and 18 percent).
   
• A call for stricter traffic safety measures. Many people want more speed cameras, mandatory alcohol interlocks, and an upper age limit for driving.
   
• Distrust in self-driving cars. Despite advances in self-driving cars, most people remain skeptical – eight out of ten trust human drivers more than autonomous systems.

You can read more about the findings in the Mobility Barometer 2024 at Mobility Barometer -
MEKO. The survey was conducted by Demoskop on behalf of MEKO
 

For further information, please contact:

Pehr Oscarson
President and CEO, MEKO
Phone: +46 (0)8-464 00 20
Email: pehr.oscarson@meko.com

Anders Oxelström
Director of Communications, MEKO
Phone: + 46 (0)73-522 52 42
Email: anders.oxelstrom@meko.com