LUMENE's 2024 Beauty Advent Calendar has been awarded the prestigious Carton of the Year title at the European Carton Excellence Award gala held on 18 September in Istanbul, Turkey. The calendar was designed by Metsä Board's packaging design team and manufactured by VG Kvadra Pak, part of the Van Genechten Packaging Group. The outer packaging is made of MetsäBoard Prime FBB Bright 380 g/m2, and the inner packaging is made of ​MetsäBoard Pro FBB Bright 220 g/m2.

"The Carton of the Year award celebrates true excellence in packaging design, sustainability, and user experience. It's a tangible result of customer-centric collaboration with our valued partners Van Genechten Packaging and LUMENE," says Maarten Florizoone, VP Sales FBB Europe at Metsä Board. "On behalf of Metsä Board, I warmly congratulate all the ECEA 2025 winners."

Metsä Board's paperboard was also featured in several other award-winning entries at the European Carton Excellence Awards. Biobalance Mineral Sense Sun Fluid by Alpaya Dermaceuticals received a Platinum Award in the Beauty & Cosmetics category. Its packaging, made of MetsäBoard Pro FBB Bright 245 g/m², was converted by Omaks Packaging. In the same category, the promotional packaging for Germaine de Capuccini, made of MetsäBoard Prime FBB Bright 305 g/m² and converted by Alzamora Group, earned a Gold Award.

The packaging for Ringana CAPS was recognised with a Platinum Award in the Pharma & Healthcare category. It was converted by Cardbox Packaging Wolfsberg GmbH using MetsäBoard Natural FBB 325 g/m².

The European Carton Excellence Awards (ECEA) hosted annually by Pro Carton and the European Carton Makers Association (ECMA), has become a benchmark for excellence and creativity in the packaging industry.

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