General Press Release

JAYS are one of the main sponsors of the Låt Live Leva 2020 Summer Tour. Låt Live Leva is an initiative to support artists, musicians and the Swedish live-scene. Due to Covid-19 tours and concerts have been cancelled and the music industry have suffered. This summer Låt Leva Live will visit several Swedish cities for a summer happening to remember!

The aim with the festival is to support the music industry and at the same time create a great local happening. Since Corona emerged Låt Leva Live have been touring in Stockholm, Umeå, Uppsala and Malmö and viewed by almost 200 000 people through digital channels. New for the summer is that the support will be targeting the people behind stage such as audio technicians, security companies and local organizers and businesses. They are the ones that will suffer substantially from a cancelled live concert summer. At the same time, these are the people that are fundamental to drive the live music scene forward when the world we know goes back to normal once again.


“We are very proud that JAYS have been a part of such an important event since the beginning. The digital festival Låt Leva Live is an important initiative to keep the Swedish live music scene alive and to provide artists and fans with new music experiences in a digital format,” says Henrik Andersson, CEO at JAYS. 

Låt Live Leva will be broadcasted through digital platforms such as Twitch and YouTube. 50 exclusive live tickets will be sold to each event following the restrictions around social distancing set up by The Public Health Agency of Sweden. Every concert will last 4 hours and be hosted by local and recognized Swedish artist. The lineup will be introduced within shortly. 

Tour dates: 

• Hudiksvall, July 25^th
• Eskilstuna, August 1^st
• Östersund, August 8^th
• Umeå, August 22^nd
• Luleå, August 28^th
• Alingsås, August 29^th
• Stockholm, September 5^th
• Söderhamn, September 7^th

* More dates are to be announced 

For further information, please contact:
Henrik Andersson, CEO 
Mobile: +46 761 99 35 55 
Email: henrik@jaysheadphones.com

About Northbaze Group AB (Publ).

Northbaze Group is a publicly listed company on Nasdaq First North Growth Market. Jays brand was founded in 2006 with a vision that everyone should have the opportunity to experience great sound and designs. The Group develop, design, producing and promotes own brand and products within ”Audio & Sound” and “Smart Mobility” for chosen markets globally and online. The developed product range is marketed under brands such as Jays Headphones, Jays Speakers, Clint Audio, Clint Digital, Krusell, Pagalli, Walk on Water and KAVAJ. The Group also develops and manufactures products for other reputable brands on an OEM basis. Northbaze Group currently operates in Sweden, Denmark, Germany, Hong Kong, and in Thailand, where its 100% owned production facility is located.

Within “Audio & Sound” division, where Jays Headphones includes, the group acquired in 2019 the Danish award-winning audio bran Clint Digital in purpose to expand into the Smart Speaker area. The Group has in 2018 expanded into the “Smart Mobility” vertical with the acquisition of KRUSELL AB with a brand legacy of designing and manufacturing high-quality mobile accessories since 1991 with a strong dedication and Nordic appeal in this area. The German e-commerce company, KAVAJ was acquired and integrated in the Group during April 2019 in purpose to strengthen the Group's online presence through primarily Amazon and other online marketplaces.

In 2017 Northbaze Group announced the new Group strategy, a strong organic growth with profitability in combination with acquisition-driven growth within the audio segment and other close related verticals within consumer electronics such as smart-connectivity and mobile products. The Northbaze Group has a strategy plan to make several acquisitions coming years with the objective to diversify and create a strong company group with a focus on long-term profitable growth. 

Northbaze Group´s long-term financial targets is to have annual growth in net sales of 20 percent with a profit of minimum 10 percent EBITDA margin and an equity ratio (solidity) over 30 percent. The Group has as target to increase the sales within B2C as well as online with approximately 10% per year, during the three upcoming years, and at the same time the offer’s though retail will be strengthened. The company does not publish forecasts and will not present updated detailed forecasts to the market.

Northbaze Group AB (publ) is a public company listed at Nasdaq First North Growth Market. Certified Adviser is Partner Fondkommission AB with email-address info@partnerfk.se and phone + 46 31 761 22 30.