Nustay has been rolling out the new website since December 2019 and the management informs that there are already noticable improvements on key KPI's such as site bounce rate, load times and conversion rates and the new website will further facilitate the development of the Nustay mobile app. Finally, the new website brings Nustay's brand identity in line with the company's updated Brand Guidelines, which aim to bolster Nustay's market presence and deliver a better user experience.

CEO Mathias Lundoe Nielsen comments:

"I am extremely pleased that the rollout of our new website has now been completed. This means we can now better access some very large markets. In connection with the launch, which has been a work in progress over the last few months, we have seen positive trends across all major KPIs like conversion rate improvements, bounce time reduction and site speed improvements - important parameters that bring our business to the next level. On the website itself, I am equally pleased to see the final product live. It shows just how hard the Nustay team has been working to make it even more simple and fast for our users to find hotels all over the world at the lowest possible prices on the market."

Flights, car rental, and airport transfer partnerships:

The new site includes access to three new services: flight tickets, car rental, and airport transfer services. These are being offered through premium partnerships, namely, Gotogate.com (flight tickets), Rentalcars.com (car rental), and Mozio (airport transfer). The partnerships allow customers to access all these services directly from Nustay's site, thus further improving their user-experience. Apart from improving the customer experience, these premium partnerships help the company add to its top-line revenue with limited risk.

Technical improvements:

The new website has been written using a Microservices approach combined with some new programming languages. The reasoning behind this was threefold: (1) to lower site load speeds, thus improving conversion rates and decreasing bounce rates; (2) facilitate the development of a mobile app; and (3) to allow for more efficient changes and testing to be made to the website moving forward.

The site meets new Brand Guidelines:

Over Q4 2019 Nustay established new and fresh Brand Guidelines to better meet Nustay's vision of offering the best possible booking experience. The Brand Guidelines, which will ensure a consistent and recognizable brand identity across all channels, has been the bedrock of the design process. To this end, Nustay's design, content and marketing teams have worked in close collaboration to ensure the new frontend is in line with the Company's branding aims and guidelines.

For further information about Nustay, please contact:

Investor Relations, Nustay A/S

E-mail: investor@nustay.com

Website: www.nustay.com

The information contained in this press release is provided by Nustay A/S under its obligations as per the EU Market Abuse Regulation. The information was provided by the contact person above for publication on February 5[th], 2019.

About Nustay:

Nustay is a Danish online hotel booking company established in 2014. The company has developed an innovative booking platform offering the lowest possible hotel prices while also enhancing the customer's booking experience. Nustay has set out an ambitious vision to become the global leader within the online hotel booking industry and is confident its large hotel room inventory, novel pricing strategy, and transparent booking process, will achieve that goal.