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Beskrivning
| Land | Sverige |
|---|---|
| Lista | Spotlight |
| Sektor | Hälsovård |
| Industri | Medicinteknik |
The Med-Tech company PolarCool announces a strategic update to its branding and the launch of its new website, www.polarcap.com. As part of its 2025 marketing strategy, the brand will now be known as PolarCap® for global marketing and visibility, while PolarCool AB (Publ) remains the official company name. This rebrand strengthens the company's international presence and streamlines its marketing and sales efforts.
This change is a key part of PolarCool's market strategy for 2025, creating new opportunities to scale up operations, expand international reach, and increase sales.
The decision to adopt the name PolarCap® is designed to enhance market understanding and accessibility, particularly within the European market and in North America. This new brand identity reflects the company's mission to provide high-performance, scientifically proven cooling technology to improve concussion recovery and promote athlete health.
The newly developed customer website www.polarcap.com, is designed to drive customer inquiries and generate leads. The new website offers an improved user experience, streamlined navigation, with the goal of simplifying and accelerating the sales process for new customers interested in PolarCap®.
Jamie Bache, Chief Growth Officer, North America, responsible for the company's marketing strategy, comments:
-This rebrand and new website are key steps in our efforts to build a stronger presence in our current and target markets to drive sales. By adopting the name PolarCap®, we are positioning ourselves for growth in a way that resonates more clearly with our customers. The new website will provide enhanced functionality and make it easier for customers to connect with us, driving engagement and, ultimately, helping more teams adopt PolarCap® to treat concussions.
As part of the rebrand, PolarCap® will replace the previous product name, PolarCap® System. The company's official corporate name will remain PolarCool AB (publ.). For more information about PolarCap® and to explore the new website, visit www.polarcap.com
For more information
Erik Andersson - CEO PolarCool AB (publ.)
+46 - 738 60 57 00
E-mail: erik.andersson@polarcool.se