Company Shop `surplus supermarkets' sell discounted surplus from over 800 brands, retailers and manufacturers to its members who meet specific criteria. Each year, it redistributes over 100million items across multiple categories and prevents 122,000 tons of CO2 annually. 

As a surplus supermarket, Company Shop's assortment of shorter shelf-life goods changes rapidly, often multiple times daily, requiring frequent updates to product information at the shelf-edge. Additionally, its commitment to offering its members the best value meant store colleagues were conducting several manual pricing changes throughout the day.  This manual shelf-edge tasking required significant labor hours, and the installation of Pricer's in-store solution for communication and digitalization will create operational efficiencies, enabling store colleagues' time to be used elsewhere within the stores.

Partnering with Pricer, Company Shop has digitally transformed the shelf edge with dynamic pricing and markdown capabilities.  The centrally controlled ESLs deliver automated real-time pricing updates direct to the shelf-edge throughout the day, boosting labor productivity. Already the ESLs have contributed to a +5% improvement in productivity whilst also allowing store colleagues to focus on customer service-oriented rather than manual tasks, such as checking or updating prices.   

As well as a significant operational cost saving, the dynamic pricing capabilities have also improved pricing accuracy.  This ensures Company Shop's members always receive the best value prices, while also encouraging sell-through on short shelf-life surplus goods to further reduce wastage. 

Gemma Edlin, Head of Retail at Company Shop, commented: "Introducing Pricer's ESLs has been a game-changer - not just for our store colleagues, who have seen labor productivity boosted and their time freed to focus on delivering customer service, but especially for our members.  Our vision is to create a world where no surplus products go to waste, so with real-time and to-the-second accurate pricing via the ESLs, our members know they'll always be getting the very best price on offer, meaning more sell-through and less waste." 

Peter Ward, Uk Country Manager at Pricer, commented: "Company Shop has found a smart way to reduce food waste, which supports the FMCG sector and key workers by providing access to good food that would have otherwise been wasted, while also helping to reduce the impact of waste on the environment. And this means it really is delivering a win-win for both people and planet.  With dynamic pricing capabilities, our ESLs mean more Company Shop members can access the best prices available, while store colleagues can control pricing efficiently while also focusing on those service delivery tasks that drive up customer experience and satisfaction." 

Already live in Company Shop's St Helens and Long Eaton stores, Pricer will complete the rollout of its ESLs across all 13 Company Shop stores by the end of March 2025 partnering with Renovotec on the in-store installations. 

For further information, please contact:

Karin Tränk, Global Brand PR & Partnership Manager, +46 70-859 63 49
Peter Ward, Area Sales Director UK&I, +44 736 826 03 43

info@pricer.com
  

About Company Shop Group

Company Shop Group is the UK's leading and longest-standing redistributor and retailer of surplus products and is part of the wider Biffa Group.  The commercial arm of the business operates a network of 13 Company Shop `surplus supermarkets' across England and Scotland, which sell discounted surplus from over 800 brands, retailers and manufacturers to its members, who meet specific criteria.  A percentage of the profit is re-invested in Community Shop, a social enterprise tackling the root causes of food insecurity in communities experiencing social inequality, by providing access to deeply discounted food and household essentials, along with life-changing personal development programs. The Group supports the industry in managing surplus at every stage of the product lifecycle, investing in problem-solving capabilities and helping to reduce waste and recoup value for businesses.  

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit www.pricer.com