The installations will mainly be done in their S-market supermarket stores, and Prisma hypermarkets, that previously have focused on implementing Pricer's in-store solution in their grocery departments, will do additional installations in non-grocery departments.

S Group is a customer-owned Finnish network of companies in the retail and service sectors, with approximately 1,000 grocery stores in Finland consisting of the Alepa, Sale, S-market and Prisma chains.

The in-store solution from Pricer is based on the platform Pricer Plaza, which provides a cloud-based software solution that enables the chains to centrally manage and control pricing, product information, and promotions across all electronic shelf labels (ESL) in all connected stores. Pricer Plaza eliminates the need for manual updates and reduces the risk of errors, ensuring accuracy and efficiency in the operations.

"This next phase of our electronic shelf label rollout marks an important milestone in our digital transformation strategy, and we're excited to continue our successful partnership with Pricer to enhance the in-store experience," says Sampo Päällysaho, SVP Groceries at S Group.

"We are thrilled to have earned the continued trust from S Group. This additional order is a testament to the strong partnership we've built, founded on transparency, collaboration, and mutual respect. We look forward to further extending our successful cooperation and delivering exceptional results together", says Kristina Ekhierta, Area Sales Director Nordic & Baltics at Pricer.

"We're excited to continue supporting this leading Finnish retailer on their ambitious digital transformation journey. Our tailored solutions and committed team play a pivotal role in helping them achieve their strategic objectives", says Mats Arnehall, Chief Commercial Officer at Pricer.

For further information, please contact:

Mats Arnehall, Chief Commercial Officer, +46 70-8108084

Magnus Larsson, President and CEO, +46 70 431 68 51

info@pricer.com

This information constitutes insider information that Pricer AB is obliged to make public pursuant to the EU Market Abuse Regulation 596/2014. The information was sent for publication, through the agency of the contact persons set out above, at the time stated by the company's news distributor, Cision, at the publication of this press release.

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit  www.pricer.com