Pricer AB (publ) ("Pricer" or the "Company") has issued floating rate senior unsecured bonds of SEK 300 million within a framework of SEK 500 million (the "Bonds") or the "Bond Issue"). The proceeds from the Bond Issue (the "Proceeds") will be used to refinance the outstanding amount of the Company's existing bonds of SEK 250 million (the "Existing Bonds"), to finance transaction costs and to finance general corporate purposes in order to create conditions for expected future growth.

The issue attracted very strong demand mainly from Nordic institutional investors and was oversubscribed, which also enabled Pricer to issue Bonds of a further SEK 50 million in addition to the initially expected volume of SEK 250 million as was communicated at the launch of the offering on Tuesday 3 December. Pricer intends to apply for admission to trading of the Bonds on the corporate bond list of Nasdaq Stockholm.

The Bonds carries an interest rate of 3m Stibor + 400 basis points, which is 287.5 basis points lower than for the Existing Bonds. Further, the Bonds have a tenor of three years and include undertakings and covenants which are customary for a senior unsecured bond. The Company assesses that the terms and conditions for the Bonds are, in general, more favourable and flexible for the Company than the terms and conditions for the Existing Bonds.

The Company today also announces that it has exercised its right to voluntary early redemption of the Existing Bonds. The voluntary redemption is conditional upon receipt of the Proceeds (the "Condition"), as is described in further detail in the conditional notice of early redemption dated per the date hereof.

The Existing Bonds will, subject to fulfilment of the Condition, be redeemed in full to a price corresponding to 101.00 per cent of the nominal amount for each bond in addition to accrued but unpaid interest until the redemption date, which is expected to be 10 January 2025.

Please refer to the attached notice of early redemption for further details regarding early redemption of the Existing Bonds.

Further, the Company intends to enter into a new revolving credit facility, which is expected to amount to SEK 150 million, with Nordea Bank Abp for the purpose of replacing its existing revolving credit facility, which amounts to SEK 50 million.

"We are delighted about the great interest that leading credit institutional investors showed in Pricer. Through this refinancing, our interest costs are reduced and we gain greater flexibility for our future growth.", says Magnus Larsson, President and CEO, Pricer.

Nordea Bank Abp has acted as Sole Bookrunner in the transaction. Advokatfirman Vinge acted as legal advisor to Pricer.

For further information, please contact:
Magnus Larsson, President and CEO, +46 704 316851
Claes Wenthzel, Acting CFO, +46 70 862 01 22
info@pricer.com

This information is information that Pricer AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 5 pm CET on 5 December, 2024.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit  www.pricer.com