Pricer announces a strategic shift in its go-to-market approach for the Nordic and Baltic regions. Pricer will directly manage sales and customer partnerships in the Nordics and Baltics, transitioning from the previous reseller approach.

This strategic shift underscores Pricer's commitment to maximizing the value delivered to its customers and directly addressing the increasing demand from major retailers for a closer partnership. As Pricer's advanced solutions for in-store communication and digitalization become more strategically integrated into retail operations, this direct model will enable deeper collaboration, more tailored solutions, and a more seamless experience.

"Our strategy is to increasingly work with direct customer contact in key markets like the Nordics and Baltics to maximize the value of our delivery and to meet the growing requests from major customers for a direct partnership, recognizing the strategic importance of our solutions," says Magnus Larsson, President and CEO of Pricer. "We are building a dedicated team focused on these regions to ensure we can effectively serve our existing customers and capitalize on the significant opportunities we see to increase both sales and profitability in these markets over time."

Pricer's comprehensive suite of electronic shelf labels and the cloud-based platform Pricer Plaza empowers retailers to optimize pricing strategies, enhance operational efficiency and improve in-store customer experience. This direct engagement will ensure that retailers in the Nordics and Baltics have seamless access to Pricer's innovative solutions, expert knowledge, and dedicated support teams.

For further information, please contact:

Magnus Larsson, President and CEO, +46 704 316851

Mats Arnehall, Chief Commercial Officer, +46 70-8108084

info@pricer.com

About Pricer

Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 350 million electronic shelf labels in more than 28,000 stores across more than 70 countries. For further information, please visit  www.pricer.com