What's shaping the in-store experience - today and tomorrow
At the event, Pricer will reveal a new independent global study surveying 5,000 consumers across the UK, Germany, France, Italy, and the US, conducted in October 2025. The research uncovers fresh insights into the motivations, behaviors, and purchasing triggers shaping today's in-store shoppers - and what they mean for retailers preparing for decade ahead.

Digitalizing retail starts with people
Key findings will be presented in a 30-minute Session Highlight on Sunday, January 11 at 9:30 AM titled "Shelf Awareness: How Smart Stores Win Shoppers." The moderated discussion will feature Finn Wikander, Pricer's Chief Product Officer, in conversation with Rob Smith, Technology Officer at East of England Co-op, one of the UK's largest regional co-operative retail groups with more than 120 stores. Smith brings two decades of operational and technology experience and insights from both logistics and retail environments.

Shelf awareness - the heart of retail
Among other topics, Wikander and Smith will explore how "shelf awareness" - the ability of the physical shelf edge to communicate, inform, and influence - is fast becoming the beating heart of modern retail. They will examine how rising shopper expectations, especially among Gen Z, are reshaping demands for clarity, transparency, sustainability and better in-store experiences.

Meet Pricer at NRF 2026
In line with the research, Pricer will exhibit proven retail solutions at NRF designed to meet rising consumer demands for clarity, transparency, sustainability and enhanced in-store experiences. Attendees are welcome to meet the team at Booth #6229 at the Jacob K. Javits Convention Center, explore the latest innovations, and learn more about the future of connected shelf technology.
 

For further information, please contact:
NRF interview requests: Sidney Naliwajka +1 470-721-5000 sidney.naliwajka@pricer.com
Finn Wikander, Chief Product Officer, +46 705 233077
Anna Gnyria, Global Marketing Manager, +46 73 638 63 64

About Pricer

Pricer is a pioneer and partner for in-store communication and digitalization in the rapidly evolving retail tech landscape. As a global technology leader, we empower leading retailers worldwide to shape effortless and inspiring shopping experiences that fundamentally change buying behaviors, boost sales, and drive operational efficiency. Leveraging cutting-edge innovation, we deliver scalable, high-performing solutions that easily integrate with existing systems, are energy-efficient, and user-friendly. Founded in Sweden in 1991 and listed on Nasdaq Stockholm, Pricer has delivered over 350 million electronic shelf labels in more than 28,000 stores across more than 70 countries. For further information, please visit  www.pricer.com