The CTDA has completed the installation of Pricer's electronic shelf label (ESL) infrastructure in all eligible Canadian Tire stores. Of those, it is anticipated that 80% of eligible stores will have 80% of all products labeled with ESL by the end of 2025.

"Implementing Pricer's digital tags has been helpful for Canadian Tire stores. Real-time price updates and easier product locations have made shopping more convenient and enjoyable, boosting customer satisfaction. We will continue to expand its deployment across the store locations", says Neil Maizen, EVP and Managing Director at the CTDA.

"We are excited to deepen our relationship with Canadian Tire. Their confidence in our solutions is a reflection of the value we continue to provide, both for retailers and shoppers, and we're proud to be part of their ongoing success. Their new roadmap and digitalization strategy underscores the global trend we are seeing where leading retailers are focusing on enhancing operational productivity, increasing customer engagement, and optimizing price management," says Mats Arnehall, Chief Commercial Officer at Pricer.

For further information, please contact:

Mats Arnehall, Chief Commercial Officer, +46 70-8108084

Magnus Larsson, President and CEO, +46 70 431 68 51

info@pricer.com

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit  www.pricer.com