Bower offers a mobile application that rewards the recycling of consumer packaging at regular recycling stations. The app allows consumers to earn points for recycling packaging, and users earn more points by recycling products from the brands affiliated with Bower. The points can then be converted into vouchers, money or donated to charity.

Probi's sustainability specialist, Martin Krogh-Poulsen, comments on the initiated cooperation by emphasizing the importance of recycling.

Recycling is essential for our planet. It reduces air pollution, conserves natural resources, saves energy and indirectly reduces the stresses and strains that many species face in today's world. By encouraging consumers to recycle Probi products, we are taking a greater responsibility for protecting ecosystems and reducing carbon emissions.

In the same way that consumers can deposit plastic bottles, the ambition is to make the recycling of other consumer packaging profitable for the consumer. Through this initiative, both Bower and Probi hope to contribute to increased recycling in society. Probi's Marketing Manager, Alexia Wilhelmsson, continues.

We are proud to have started a partnership with Bower. By being available in the Bower app, we hope to inspire our consumers to increase recycling, which is especially important from an environmental point of view. Initially, we will offer "deposit" on Probi products in Sweden and Norway. We hope that this initiative will lead to an increased commitment to recycling in society. 

For further information, please contact:  

Martina Pettersson, Global Marketing Director, Probi AB

E-mail: martina.pettersson@probi.com (anita.johansen@probi.com),Tel:+46 46 286 89 61

Basudha Bhattarai Johansson, VP HR & Sustainability, Probi AB

E-mail: basudha.bhattarai.johansson@probi.com,Tel: +46 46 286 89 17

ABOUT PROBI

Probi[®] is a global company focused exclusively on researching, manufacturing, and delivering probiotics for supplements and functional food. We are experts at managing stable, live bacteria from R&D through every stage of the manufacturing process and are dedicated to making the health-enhancing benefits of probiotics available to people everywhere. Our health concepts, formulations, and formats are supported by robust clinical documentation. Since our founding in 1991 at Sweden's Lund University, Probi has expanded its operations to more than 40 markets. We hold more than 400 patents globally. Probi had sales of SEK 628 m in 2023. Probi's shares are listed on Nasdaq Stockholm, Mid-cap, and there were around 3,400 shareholders on December 31, 2023.