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Raisio Oyj: Elovena® Instant Oatmeal Wins Breakfast Innovation of the Year Award in Spain
Raisio plc, Press Release, 13 July, 2026
Raisio's Elovena® Instant Oatmeal has been named Carrefour's Breakfast Innovation of the Year in Spain. The award was presented at Carrefour Spain's annual Innovation Awards, Premios Innovación 2026. The recognition is particularly valuable for Raisio and the Elovena® brand, as the winners are selected through a combination of consumer voting and evaluation by an independent panel of experts.
The Carrefour Premios Innovación Gala is an established annual event in the Spanish food industry. The awards are considered one of the country's leading retail innovation events, reflecting Carrefour's position as one of Spain's largest grocery retailers.
The selection process consists of two stages. In the first stage, Carrefour customers and Club Carrefour members vote to determine the finalists. This year's voting took place between 5 May and 1 June 2026. In the second stage, an independent panel of experts selected the winners. The awards were announced on 8 July 2026.
The competition includes 14 product categories. Elovena® Instant Oatmeal received the Breakfast Innovation of the Year award in the breakfast products category.
Elovena® Instant Oatmeal introduced a new product category in Spain
Raisio first launched Elovena® Instant Oatmeal in Spain in late 2025. Instant Oatmeals will bring a new interest to the breakfast category in Spain and Raisio will continue to bring new innovation and develop this usage occasion in the coming years.
"We are truly delighted to receive this recognition from Spanish consumers and Carrefour and to see the launch of our Instant Oatmeal acknowledged in Spain. We received very positive feedback in the consumer research we conducted ahead of the launch in 2025. The results strengthened our belief that there would be demand for our Instant Oatmeal in the Spanish market", says Jonathan Harkley, Head of Expansion at Raisio.
According to Harkley, oats are already part of daily life for Spanish consumers and Elovena® Instant Oatmeal offers consumers a more convenient and enjoyable way to enjoy oats: it is easy to take on the go, quick to prepare and, of course, delicious.
"We are extremely excited to receive Carrefour's recognition so soon after our launch. We look forward to continuing to develop this product category together with Carrefour", Harkley says.
Further information:
Jonathan Harkley, Head of Expansion, Raisio plc, tel. +44 777 337 9807, jonathan.harkley@raisio.com
Noora Pöyhönen, Chief Business Officer, Breakfast, Snacking & Food Solutions, Raisio plc, tel. +358 40 5022 492, noora.poyhonen@raisio.com
Winners of each category can be found in the Carrefour website: Premios Innovación Carrefour 2026
RAISIO PLC
Raisio's beloved brands make life more fulfilling for millions of people across Europe. We make food that combines delicious taste and convenience with scientifically proven health benefits in a way that gets people hooked on good habits. Our strong brands, such as Benecol® and Elovena®, turn our ambitions into reality. We stay hungry for growth and we aim to be distinctly more inventive than others. We have around 350 professionals focused on healthy food in six countries and export to more than 40 markets around the world. Raisio's shares are listed on Nasdaq Helsinki Ltd. In 2025, the Group's comparable net sales for continuing operations were EUR 224.2 million and the comparable EBIT was EUR 28.5 million. www.raisio.com