Stockholm, 13 December 2024 | Safello, the leading cryptocurrency exchange in the Nordics, appoints David Leeb as its new Chief Marketing Officer (CMO). He will assume his position in January and join Safello's management team.

David holds a Master of Science degree in Business and Economics and brings extensive experience in marketing and business development. He has previously held senior roles both at advertising agencies and on the client side, where he has successfully driven growth, brand building, and digital transformation. Notably, he played a key role in developing the Swish brand. Additionally, he has experience leading creative teams and projects focused on strategic communication and brand development.

David's combination of entrepreneurial experience, analytical expertise, and solid knowledge in brand building will strengthen Safello's management team. As CMO, David Leeb will be responsible for further solidifying Safello's position as a leading player in the market.

"I am truly excited to join the Safello team and contribute to the company's continued growth. Decentralized finance and cryptocurrencies are here to stay, and Safello plays a crucial role in fostering accessibility and trust in the market. I look forward to developing Safello's brand and business in the coming years," says David Leeb.

"We are delighted to welcome David to Safello. With his experience and strategic mindset in marketing and business development, he will help strengthen our presence and grow our brand," says Emelie Moritz, CEO of Safello.

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For more information, please contact
Christian Ploog, press@safello.com

Certified Adviser
Amudova AB is Safello's certified adviser.

Safello is the leading cryptocurrency exchange in the Nordics, with over 384,000 users. The company is empowering financial independence by making crypto accessible to everyone. Safello offers a secure way to buy, sell and store crypto in seamless transactions at industry-leading speeds. Operating in Sweden, Safello has been registered as a financial institution with Finansinspektionen (Swedish Financial Supervisory Authority) since 2013 and is listed at Nasdaq First North Growth Market since 2021. For more information visit www.safello.com.