bet365 has launched an exclusive new fantasy football game in partnership with Scout Gaming Group, ahead of the 2023/24 Premier League season.

The free-to-play game is live now, with plenty of time for all new and eligible bet365 customers to register and select their squads. Managers are able to select their teams at any time, and continue to make changes right up until the first game of the Premier League season, when Burnley host Manchester City on Friday, August 11^th.

The bet365 Fantasy Game boasts a huge prize pool for those leading managers who are still challenging at the top of the leader board come the end of the season. A staggering £500,000 is available for the top 10,000 ranking users, with the outright winner guaranteed the £50,000 top prize.

This is further enhanced with the addition of an extra £65,000 in monthly prizes for the top 1,000 ranking mangers each month.

Within days of the game launching over 20,000 individual managers had already registered and selected their provisional teams. Both bet365 and SGG are thrilled by the early uptake, and expect many thousands more to have their squads assembled by the first Premier League game on August 11^th

The game includes many unique features, which have been developed collaboratively by Scout Gaming Group and its partners. Fantasy football plays an integral role in every match day for players around the world, and by enhancing the player experience on bet365, both brands are bidding to increase engagement and enjoyment of the product.

A bet365 spokesperson said; “The partnership with SGG has provided bet365 with an excellent, multi-country fantasy product, and we’re delighted to deliver a season-long fantasy football game to our customers.

We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.”

Araz Heydariyehzadeh, Chief Commercial Officer at Scout Gaming Group said:

“We’re incredibly proud to have collaborated with bet365 on a game of this magnitude and quality. The support from numerous teams at bet365 has been outstanding throughout and continues to grow.

“Free-to-play games can be highly effective as part of a structured conversion strategy, and with Fantasy games proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project.”

For additional information, please contact:
Niklas Jönsson, CEO
Phone: +46 725 494 173
E-mail: niklas.jonsson@scoutgaminggroup.com

Andreas Olsen, CFO
Phone: +47 970 75 255
E-mail: andreas.olsen@scoutgaminggroup.com

About bet365

bet365 is the world’s largest online sports betting company with annual sportsbook revenues of almost $3.5 billion and over 7,000 employees around the globe. On its world-class proprietary product, bet365 offers the industry’s widest range of ‘in-play’ sports betting events with over 78 sports covered and over 780,000 events being live video-streamed annually to 90 million registered customers from over 160 countries across the world.

Cultural and linguistic zones around the globe are serviced using geo-specific content and 22 different languages to enhance the customer experience, which is further improved through the offering of 26 different deposit currencies and 50 payment methods.

bet365 has a range of useful tools to help you stay in control of your gambling that can be found at, https://responsiblegambling.bet365.com/en

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About Scout Gaming Group

Scout Gaming Group is a licensed and regulated provider of B2B Daily Fantasy Sports, Sportsbook, Fantasy betting and other sports betting products. The company offers a flexible and customizable network-based platform with support for most sports and leagues through an in-house StatCenter which also provides real-time information to players. The Group is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway and Lviv, Ukraine. Scout Gaming is listed on Nasdaq First North Growth Market and the Certified Adviser is Redeye AB.