Stockholm - 2025-11-05



Solution International ("Solution"), the brand owner and supplier of the UK's leading character licence Peppa Pig, gains further exposure in major UK grocer for the targeted extension of the character merchandise `Grow with Peppa', that supports deeper engagement and cultural relevance within the baby feeding category.

Already active on the Tesco Marketplace Arena (which is a drop ship operation), parents will now be able to choose the most popular character for their little one to engage with at dinner time as they do their weekly shop. The range - which is available on shelf in up to 510 stores across the UK and Ireland - features six SKUs in two colour formats designed for children who are ready to start eating independently, driving a projected value of over 3million SEK annual revenue.
The listing achievement further expands visibility from a Peppa Pig silicone teethers available in stores and places product on their eCommerce platform which directly reflects what is listed physically in store.

The products comprising of a Plate, Bowl and a Flip Top Straw Sipper, offer a host of benefits that not only look fun and eye catching on shelf but offer parents peace of mind that developmental milestones and sustainability have been considered.

This launch coincides with a major refocus of the Peppa Pig strategy with the global news of Peppa becoming a big sister in the summer [of 2025], Solution and Tesco's well-timed collaboration to successfully get product to market celebrates audience connection and category growth with modern parents coming through who are looking for value for money without compromising on quality and safety.

The recent launch is soon to be followed up by a Baby focused initiative for 2026/27. This continues the joint planning of longer-term promotional activity in partnership with Tesco.

About Tesco
Tesco holds the position of the UK's largest retailer, with a significant market share of approximately 28.3%. It has a vast presence throughout the UK, with numerous stores and formats such as convenience and flagship across high streets and retail parks up and down the country.

For further information, please contact:
Board of Directors
Solution International Nordics AB (publ)
Email ir@solutioninternational.com
www.solutioneu.com / ir.evolear.com

About Solution International
Solution International Nordics AB (publ) is a full-service provider of consumer goods for baby, kids, and parents. The company has over 15 years' experience of manufacturing methods and materials that bring high quality, price sensitive and sustainable product to market. Solutions commitment to quality, accountability and traceability is the driving force for all thirty employees. The companies' shares are listed on Spotlight Stock Market.