Today, March 17, 2020, the prospectus for SSM Holding AB (publ)'s ("SSM") rights issue of approximately 157.0 MSEK was approved and registered by the Swedish Financial Supervisory Authority (Finansinspektionen). The prospectus is available on SSM's website at www.ssmlivinggroup.se as well as on Mangold Fondkommission's website at www.mangold.se.

Forms for subscribing for shares without subscription rights are available on SSM's website.

Advisors
Advokatfirman Schjødt is legal advisor to SSM in relation to the rights issue.
Mangold Fondkommission is the issuing agent.
For more information, please contact:
Ann-Charlotte Johansson
EVP Communications & IR
Phone: +46 761 65 17 71
Email: ann-charlotte.johansson@ssmliving.se

Important information
The information in this press release does not contain or constitute an offer to acquire, subscribe or otherwise trade in shares, subscription rights or other securities in SSM. Any invitation to the persons entitled to subscribe for shares in SSM is made solely through the prospectus which SSM estimates to publish on or around March 17, 2020. This press release may not be released, published or distributed, directly or indirectly, in or into Australia, Hong Kong, Canada, Japan, Nya Zeeland, South Africa, Singapore, the United States or any other jurisdiction where such action is wholly or partially subject to legal restrictions or where such action would require additional prospectuses, registrations or other actions in addition to what follows from Swedish law. Nor may the information in this press release be forwarded, reproduced or disclosed in a manner that contravenes such restrictions or would entail such requirements. Failure to comply with this instruction may result in a violation of applicable securities laws. No subscription rights, BTAs (interim shares) or new shares have or will be registered under the United States Securities Act of 1933 ("Securities Act") or securities legislation in any state or other jurisdiction in the United States and may not be offered, subscribed, used, pledged, sold, resold, allotted, delivered or transferred, directly or indirectly, into or within the United States, other than pursuant to an exemption from, or in a transaction that is subject to, the registration requirements of the Securities Act. The offering is not aimed for individuals with residence in Australia, Hong Kong, Canada, Japan, New Zeeland, South Africa, Singapore nor in any other jurisdiction where participation would require additional prospectus, registration or other arrangements aside of the Swedish law system.