With these new smart glasses, users gain wireless AI connectivity, audio, and call functionality directly in the frame. Through voice control, athletes can continue cycling, running or playing tennis without picking up their mobile phone.

- With the launch of Oakley Meta HSTN™ and Oakley Meta Vanguard™, we continue to drive the development of smart glasses forward. We see growing interest in products that combine vision correction, style, and technology and we predict that the sports segment will become a strong growth area going forward, says Linda Hammarström, Managing Director Smart Eyewear at Synsam Group.

Synsam Group launched its first generation of Smart Glasses in the summer of 2025. The category includes glasses, sunglasses and sports glasses with connectivity that simplify everyday life. Synsam sees growing global consumer demand for products that combine style, functionality and digital innovation.

Smart features for an active lifestyle
Oakley Meta HSTN™ and Oakley Meta Vanguard™ are designed with the user's active everyday life in mind:

• Built-in speakers and microphones enable calls and music without covering the ears - perfect for running, cycling or other outdoor activities where surrounding sounds are important for safety.
• Hands-free features via voice control (Meta AI) make it easy to control music, take calls, capture photos and videos or receive, for example, weather or workout updates - all without having to take out the phone.
• Oakley's patented lens and frame technology ensures an optimal fit. The environmentally optimized Prizm lenses deliver sharp contrast, maximum UV protection and uncompromising performance, with or without prescription lenses.

The new models become part of Synsam Group's Smart Glasses portfolio, which already includes Ray-Ban Meta™ and Nuance™, glasses with hearing enhancement. The launch further strengthens Synsam Group's position as the Nordic region's leading optical chain with the broadest range.

- We want to offer our customers products that unite health, vision, technology, and fashion. Smart glasses are a natural next step, especially for our sports customers who are looking for products that support an active and connected lifestyle, says Linda Hammarström, Managing Director Smart Eyewear at Synsam Group.

Oakley Meta HSTN™ and Oakley Meta Vanguard™ are available in selected Synsam stores in Sweden, Norway, Denmark, and Finland, as well as online.