Participation

A shareholder who wishes to participate at the general meeting shall:

(A) be entered as a shareholder in the share register kept by Euroclear Sweden AB as of the record date Friday, 11 April 2025; and

(B) have given notice of attendance at the general meeting no later than Tuesday, 15 April 2025 in one of the following ways:

• electronically on Euroclear Sweden AB's website www.anmalan.vpc.se/EuroclearProxy;
• by post to Synsam AB, "Annual General Meeting 2025", c/o Euroclear Sweden AB, P.O. box 191, SE-101 23 Stockholm, Sweden; or
• by telephone to +46 8-402 90 79.

The notice of attendance shall include the full name, address, daytime telephone number, personal identification number or company registration number, shareholding, and information about proxies and/or assistants, if any.

Nominee registered shares

In order to be entitled to participate at the general meeting, shareholders who have had their shares registered in the name of a nominee through a bank or other nominee must register the shares in their own names so that they are entered in the share register kept by Euroclear Sweden AB as of the record date, Friday, 11 April 2025 (so-called "voting right registration"). Such voting right registration, which is temporary, must be duly effectuated with Euroclear Sweden AB no later than Tuesday, 15 April 2025, which means that the shareholder must request its nominee to effectuate the voting right registration well in advance of said date.

Proxies etc.

Shareholders who are represented by a proxy shall issue a written and dated power of attorney for the proxy or, should the right to vote for the shareholder's shares be divided among different proxies, the proxies, together with information on the number of shares each proxy is entitled to vote for. The power of attorney may not have been issued earlier than one year prior to the date of the general meeting, unless it is stated in the power of attorney that it is valid for a longer period (however maximum five years). If the power of attorney is issued by a legal entity, the power of attorney shall be accompanied by a certified copy of the certificate of registration or equivalent documentation of authority, evidencing the authority to represent the legal entity. To facilitate entry to the general meeting, the power of attorney in original (or a copy of the power of attorney) and, if applicable, a certificate of registration should be sent to Synsam AB, "Annual General Meeting 2025", c/o Euroclear Sweden AB, P.O. box 191, SE-101 23 Stockholm, Sweden, well in advance of the general meeting. If a copy of the power of attorney has been sent, the power of attorney shall also be presented in original at the general meeting. A power of attorney form is available on the company's website, www.synsamgroup.com, and will be sent free of charge to shareholders who so request and provide their postal address.

Proposed agenda

1. Opening of the meeting and election of chairman of the meeting;
2. Preparation and approval of the voting list;
3. Approval of the agenda;
4. Election of one or two persons to verify the minutes;
5. Determination of whether the meeting was duly convened;
6. Presentation of the annual report and auditor's report and the consolidated financial statements and auditor's report for the group;
7. Resolutions regarding:
   1. adoption of the income statement and balance sheet and the consolidated income statement and consolidated balance sheet;
   2. allocation of the company's profit according to the adopted balance sheet; and
   3. discharge from liability for board members and the CEO;
8. Determination of fees for the board of directors and the auditors;
   1. Determination of fees to the chairman of the board of directors and other board members;
   2. Determination of fees for work on the committees of the board of directors;
   3. Determination of fees to the auditors;
9. Election of the board of directors and audit firm or auditors;
   1. Determination of number of board members to be elected by the annual general meeting;
   2. Determination of number of auditors or auditing firm to be elected by the annual general meeting;
   3. Election of board members;
      1. 1. Peter Törnquist;
         2. Håkan Lundstedt;
         3. Kenneth Bengtsson;
         4. Ann Hellenius;
         5. Terje List;
         6. Gustaf Martin-Löf;
         7. Christoffer Sjøqvist;
         8. Ann Omstedt;
         9. Petra Axdorff;
   4. Election of chairman of the board of directors;
   5. Election of audit firm or auditors;
10. Presentation of and resolution regarding the remuneration report;
11. Resolution regarding guidelines for remuneration to executive management;
12. Resolution regarding an authorization for the board of directors to resolve upon issues of shares and/or warrants and/or convertibles;
13. Resolution regarding an authorization for the board of directors to resolve upon acquisitions and transfers of own shares;
14. Resolution regarding a long-term incentive program (LTIP 2025) for the company's group management and other selected key individuals in accordance with A. and hedging arrangements in respect thereof in accordance with B. or C.;
15. Resolution on transfer of own shares due to long-term incentive program;
16. Resolution on (A) a reduction of the share capital through cancellation of own shares and on (B) an increase of the share capital through a bonus issue;
17. Closing of the meeting.

The nomination committee's resolution proposals

The nomination committee of the company consists of the following members:

• Tomas Ekman, chairman of the nomination committee and appointed by CVC/Theia Holdings;
• Isak Lenholm, appointed by Carnegie Fonder;
• Karin Eliasson, appointed by Handelsbanken Fonder;
• Lovisa Runge, appointed by the Fourth Swedish National Pension Fund (Sw. Fjärde AP-fonden); and
• Peter Törnquist, chairman of the board of directors.

The nomination committee has presented the following resolution proposals under items 1 and 8-9 on the proposed agenda for the general meeting.

Election of chairman of the meeting (item 1)

The nomination committee proposes that Peter Törnquist is elected as chairman of the annual general meeting.

Determination of fees for the board of directors and the auditors (item 8)

Fees payable to the members of the board of directors and its committees

The nomination committee proposes that the total fees payable to the board of directors shall, including fees for work on the committees, amount to SEK 3,100 thousand (SEK 2,906 thousand) to be divided according to the following:

• SEK 815 thousand per year (SEK 780 thousand) for the chairman of the board of directors;
• SEK 355 thousand per year (SEK 340 thousand) for each of the other board members who are elected by the general meeting and who are not employed within the Synsam group;
• SEK 180 thousand per year (SEK 170 thousand) for the chairman of the audit committee;
• SEK 110 thousand per year (SEK 106 thousand) for each of the other members of the audit committee;
• SEK 110 thousand per year (SEK 100 thousand) for the chairman of the People Committee; and
• SEK 55 thousand per year (SEK 50 thousand) for each of the other members of the People Committee.

The proposed board members Gustaf Martin-Löf and Christoffer Sjøqvist, who are both employed by CVC Capital Partners (adviser to the company's largest shareholder Theia Holdings), have, as previously, declined any fees for board and committee work.

To the extent that the board of directors decides to adjust the number of members of the committees, it will affect the total fees payable to the board of directors above. The reasoning behind the nomination committee's proposal with regard to fees payable to the members of the board of directors and its committees is presented in the nomination committee's reasoned statement.

Fees payable to the auditor

The nomination committee proposes that fees to the auditor shall be paid in accordance with approved invoices according to customary billing standards.

Election of the board of directors and audit firm or auditors (item 9)

Determination of the number of board members

The board of directors of the company is currently comprised of nine ordinary board members without deputy board members. The nomination committee proposes that the number of board members shall, for the period until the end of the next annual general meeting, remain unchanged.

Determination of the number of auditors

The nomination committee proposes that the number of auditors shall be one with no deputy auditor.

Election of board members

The nomination committee proposes, for the period until the end of the next annual general meeting, re-election of the board members:

1. 1. 1. 1. Peter Törnquist;
         2. Håkan Lundstedt;
         3. Kenneth Bengtsson;
         4. Ann Hellenius;
         5. Terje List;
         6. Gustaf Martin-Löf;
         7. Christoffer Sjøqvist;
         8. Ann Omstedt; and
         9. Petra Axdorff.

Furthermore, the nomination committee proposes re-election of Peter Törnquist as chairman of the board of directors.

Information about the proposed board members is available on the company's website, www.synsamgroup.com/en/corporate-governance/board-of-directors/.

Election of auditor or audit firm

The current auditor of the company is the registered audit firm Deloitte AB, with chartered accountant Johan Telander as auditor-in-charge. The nomination committee proposes, for the period until the end of the next annual general meeting and in accordance with the audit committee's recommendation, to re-elect the registered audit firm Deloitte AB as auditor of the company. If Deloitte AB is re-elected as auditor, Deloitte has informed that the chartered accountant Johan Telander will continue as auditor-in-charge.

The board of directors' resolution proposals

Resolution regarding allocation of the company's profit according to the adopted balance sheet (item 7b)

The board of directors proposes a dividend to the shareholders of SEK 1.80 per share (but excluding own shares held by the company), and that the remaining distributable profit is carried forward. The dividend is proposed to be distributed at one occasion. The record date to be entitled to the dividend is proposed to be Friday, 25 April 2025 and the payment, which will be made through the agency of Euroclear Sweden AB, is expected to take place on Wednesday, 30 April 2025.

Resolution regarding guidelines for remuneration to executive management (item 11)

The board of directors proposes that the general meeting resolves on the following guidelines for determining salary and other remunerations to the executive management in the company, to be applicable until further notice. The proposal to the general meeting for a resolution on remuneration guidelines is consistent with the guidelines adopted by the 2021 annual general meeting.

Introduction

The guidelines shall apply to remuneration that has been agreed upon, or to changes in already agreed remunerations after the guidelines have been adopted by the general meeting. The guidelines do not apply to remunerations that have been resolved by the general meeting. These guidelines apply to the CEO, deputy CEOs and other members of the executive management in the company group, and all other remuneration to members of the board except fees to the board of directors.

The guidelines' promotion of the company's business strategy, long-term interest and sustainability

The guidelines shall contribute to establish conditions to attract and maintain qualified members of the executive management in the company in order to successfully implement the company's business strategy and meet the company's long-term interests, including sustainability. The guidelines shall also stimulate an increased interest for the business and the result as a whole as well as to increase the motivation for the members of the executive management and to increase belonging within the company. The guidelines' purpose is further to create a common interest for the company's shareholders and the members of the executive management. The guidelines shall also contribute to a good ethic and culture within the company.

In order to achieve the company's business strategy, the total annual remuneration must be marketbased and competitive in the employment market in which the member of the executive management is situated and taking into account the individual's qualifications and experience and that exceptional performance must be reflected in the total remuneration. Variable remuneration covered by these guidelines are intended to promote the company's business strategy and long-term interests, including its sustainability.

Fixed Salary

Fixed salary constitutes the basis of the total remuneration. It shall be based on the members of the group management's competence, responsibility and performance and shall be competitive in comparison with prevailing market standards. The fixed salary shall be reviewed annually by the People Committee.

Principles for variable remuneration

The variable remuneration is mainly based on the group's financial outcome for each year. It shall be based on pre-defined individual and group-wide targets, and may for instance be a combination of revenue, income, cash flow and activity targets. The targets shall be set annually by the People Committee based on the company's business strategy and the long-term business plan approved by the board of directors. These targets are to be established and documented annually. Variable remuneration paid in cash may not exceed 100 per cent of the base salary. With respect to variable renumeration, the company does not apply any deferral periods and it is not possible for the company to limit or omit payments. Furthermore, the company has no right to recoup variable remuneration pursuant to agreements.

The general meeting can decide that the variable remuneration may be paid in the form of long-term share-based incentive plans.

Other benefits

Other benefits, such as non-monetary benefits, pensions, insurances and company cars, if applicable, can be offered in accordance with the customary rules and market standards in each country. Pensions shall be formed in such a way that they reflect normally accepted levels and customs in the country where the member of the group management is employed. Pension premiums for premiumbased pensions shall amount to no more than 35 per cent of the fixed annual base salary. For other benefits such as company cars, and medical and health insurance, the costs relating to such benefits may amount to not more than 15 per cent of the fixed annual base salary. These benefits shall not constitute a substantial part of the total remuneration.

Notice of termination and remuneration after employment has ended

The group applies a notice period of not more than twelve months. If an employee chooses to resign, a period of six months applies. No severance pay is payable in any case.

Deviation from the principles for remuneration

The board may resolve to deviate from these guidelines, in whole or in part, if in an individual case there are special reasons for it and a deviation is necessary to ensure the company's long-term interests and sustainability or to ensure the company's economic viability. The People Committee's tasks include preparing the Board's resolutions in remuneration-related matters. This includes any resolutions to deviate from the guidelines.

Preparation, decision processes etc.

Decisions regarding salary and other remuneration to the CEO and other members of the executive management are prepared by the People Committee and resolved by the board of directors, with the exception of cases where the decision is made by the general meeting. The People Committee shall also prepare the board of directors' decisions on issues concerning principles for remuneration.

The People Committee shall also monitor and evaluate programs for variable remuneration, both ongoing and those that have ended during the year, for the members of the executive management and monitor and evaluate the application of these guidelines for remuneration to members of the executive management, as well as current remuneration structures and levels in the company.

In the preparation of the board of directors' proposal for these remuneration guidelines, the Board has considered that the various benefits offered to the executive management need to be aligned with the general structures applicable for employees of the company at levels that are competitive in the market. Thus, salary and employment conditions for other employees within the company have been considered by including information thereon in the People Committee's and the board of directors' basis of decision when evaluating whether the guidelines and the limitations set out herein are appropriate.

The members of the People Committee are independent of the company and its executive management. The CEO and other members of the executive management do not participate in the board of directors' processing of and resolutions regarding remuneration-related matters in so far as they are affected by such matters.

Resolution regarding an authorization for the board of directors to resolve upon issues of shares and/or warrants and/or convertibles (item 12)

The board of directors proposes that the general meeting authorizes the board of directors to, on one or more occasions before the next annual general meeting, with or without deviation from the shareholders' preferential rights, resolve to issue shares and/or warrants and/or convertibles. As regards issues of shares and/or warrants and/or convertibles with deviation from the shareholders' preferential rights, the total number of shares that may be issued through new share issues, and/or through the conversion of convertibles and/or exercise of warrants which have been issued by exercise of the authorization, may not result in an increase in the share capital by such amount which would result in a dilution of more than ten (10) per cent of the company's share capital as of the date of the annual general meeting.

New issues resolved by exercise of the authorization may be made with or without stipulation regarding non-cash consideration, set-off or other conditions referred to in Chapter 13, Section 5, first paragraph, item 6, Chapter 14, Section 5, first paragraph, item 6, or Chapter 15, Section 5, first paragraph, item 4 of the Swedish Companies Act (Sw. aktiebolagslagen (2005:551)).

The objective of the authorization is to enable payment in full or in part through the issue of financial instruments in connection with any potential acquisition of companies, operations or assets which the company may carry out, and to provide the board of directors with flexibility in its work to ensure that the company can procure financing for the operations in an appropriate manner.

The board of directors, the chairman of the board of directors, or any person appointed by either of them, shall have the right to make such minor adjustments to the resolution as may be required in connection with the registration of the resolution with the Swedish Companies Registration Office (Sw. Bolagsverket).

A valid resolution requires that this proposal is supported by shareholders representing at least two-thirds of the votes cast as well as of the shares represented at the meeting.

Resolution regarding an authorization for the board of directors to resolve upon acquisitions and transfers of own shares (item 13)

The board of directors proposes that the general meeting resolves to authorize the board of directors to resolve upon acquisitions of own shares in accordance with the following main terms and conditions:

1. Acquisitions of shares may be made only on Nasdaq Stockholm.
2. The authorization may be exercised on one or more occasions before the next annual general meeting.
3. The company may not repurchase more than such number of shares which entails that the total number of own shares held by the company at any given time exceeds ten (10) per cent of the total number of shares in the company.
4. Repurchases of the company's own shares on Nasdaq Stockholm may only be made at a price within the range between the highest bid price and lowest ask price at any given time.
5. Payment for the shares shall be made in cash.

Furthermore, the board of directors proposes that the general meeting resolves to authorize the board of directors to resolve upon transfers of own shares in accordance with the following main terms and conditions:

1. Transfers of shares may be made on Nasdaq Stockholm, or outside of Nasdaq Stockholm in connection with acquisitions of companies, operations or assets.
2. Transfers of shares may be made with or without deviation from the shareholders' preferential rights.
3. The authorization may be exercised on one or more occasions before the next annual general meeting.
4. The number of shares transferred may not exceed the total number of shares held by the company at the time of the resolution on the transfer.
5. Transfers of shares on Nasdaq Stockholm may only be made at a price within the range of the prevailing highest bid price and lowest ask price. For transfers outside of Nasdaq Stockholm, the price shall be set so that the transfer is made on market terms.
6. Payment for transferred shares may be made by payment in cash, through in-kind payment, or through set-off against claims against the company.

The purpose of the proposal to authorize the board of directors to resolve upon acquisitions and transfers of own shares is to provide the board of directors with greater possibilities to adapt the capital structure of the company and thereby contribute to increased shareholder value, as well as to enable the use of own shares in connection with, or by reason of, potential acquisitions of companies, operations or assets that the company may carry out.

The board of directors shall have the right to decide on remaining terms and conditions for acquisitions and transfers of own shares in accordance with its authorization.

A valid resolution requires that this proposal is supported by shareholders representing at least two-thirds of the votes cast as well as of the shares represented at the meeting.

Resolution regarding a long-term incentive program (LTIP 2025) for the company's group management and other selected key individuals in accordance with A. and hedging arrangements in respect thereof in accordance with B. or C. (item 14)

The board of directors proposes that the general meeting resolves on the implementation of a long-term incentive program ("LTIP 2025"), which provides an opportunity for the members of the company's group management and other selected key individuals to build a shareholding in Synsam.

Background and motives

At the 2024 annual general meeting it was decided to implement a long-term incentive program ("LTIP 2024"). The board of directors considers that LTIP 2024 is adequately designed and proposes that the 2025 annual general meeting adopts a long-term incentive program which in essence has corresponding terms and conditions as LTIP 2024. As opposed to what applies to LTIP 2024, the board of directors proposes that LTIP 2025 shall comprise of up to 1,425,000 shares (including Performance Shares and Dividend Compensation Shares, as defined below), corresponding to approximately 0.99 per cent of the outstanding shares in Synsam as of the date of this proposal (excluding own shares held by Synsam), compared to LTIP 2024 which comprises of up to 1,175,000 shares.

The overall purpose of LTIP 2025 is to establish conditions to recruit and maintain competent staff in the Synsam group, to increase the motivation of the staff as well as to increase the community of interest between the employees and the company's shareholders. The board of directors finds that it is in the interest of all shareholders that the company's senior executives and other key individuals have a long-term interest in a positive price development of the shares in the company. A long-term ownership is also expected to stimulate an increased interest for the business and the earnings trend as a whole, and is expected to increase the motivation for the participants in LTIP 2025.

The board of directors is of the opinion that recurring long-term incentive programs form an important part of Synsam's total remuneration package and the board of directors therefore intends to propose long-term share-related incentive programs annually, for the general meeting's approval.

Majority requirements, etc.

The general meeting's resolution on the implementation of LTIP 2025 in accordance with item A. below is conditional upon the general meeting resolving in accordance with one of the board of directors' proposals for hedging arrangements by reason of LTIP 2025, i.e. in accordance with the board of directors' proposals pursuant to item B. or item C. below.

A valid resolution in accordance with the proposal under item A. below requires that the resolution is supported by shareholders representing a majority of the votes cast. A valid resolution in accordance with the proposal under item B. below requires that the resolution is supported by shareholders representing at least nine-tenths of the votes cast as well as of the shares represented at the meeting. A valid resolution under item C. below requires that the resolution is supported by shareholders representing a majority of the votes cast.

A. Implementation of LTIP 2025

The board of directors proposes that the general meeting resolves to implement LTIP 2025 in accordance with the main terms and conditions set out below.

Participants in LTIP 2025

LTIP 2025 is proposed to be directed to approximately 80 individuals divided between four categories: one category consisting of members of the company's group management, including the CEO (approximately 15 individuals) ("Group A1"), one category consisting of selected key individuals with certain responsibilities to support the company's group management with advice within important areas/functions ("Group A2"), one category consisting of selected key individuals with extensive responsibilities within important areas/functions or who otherwise have significant impact on the growth or profitability of the Synsam group ("Group A3") and one category consisting of other selected key individuals who have impact on the success of the Synsam group ("Group A4"). The background for the division between different categories is that the participants' rights to allotment of Performance Share Awards (as defined below) and Performance Shares (as defined below) within the frame of LTIP 2025 has been differentiated with reference to, inter alia, position, responsi­bility and work performance.

The individuals included in Group A1, A2, A3 and A4 as set out above are hereinafter referred to as "Employees".

Preconditions for participation in LTIP 2025

Participation in LTIP 2025 is conditional upon that Employees make own investments in shares in Synsam over Nasdaq Stockholm and/or that Employees hold shares in Synsam since before (the "Investment Shares") and that the Investment Shares are allocated to LTIP 2025.

In order to participate in LTIP 2025, each Employee in Group A1 must allocate 4,900 Investment Shares to LTIP 2025 (corresponding to Investment Shares at a total value of approximately SEK 220 thousand per individual, calculated on the basis of the volume-weighted average price for the Synsam share on Nasdaq Stockholm during the period 3-7 March 2025, i.e. SEK 44.65).

As regards Employees in Group A2, A3 and A4 who has or will receive variable cash remuneration based on the fulfillment of performance targets for 2024, each individual must allocate Investment Shares to LTIP 2025 at a value corresponding to 25 per cent of the Employee's variable remuneration for 2024. As regards Employees in Group A2, A3 and A4 who, for some reason (e.g. new employment), has not received, and nor will receive, variable cash remuneration based on the fulfillment of performance targets for 2024, each individual must allocate Investment Shares to LTIP 2025 at a value corresponding to five (5) per cent of the Employee's current fixed salary (gross amount before tax). Calculations of the number of Investment Shares that must be allocated to LTIP 2025 shall be made on the basis of the volume-weighted average price of the Synsam share on Nasdaq Stockholm during the period 3-7 March 2025, i.e. SEK 44.56. The thereby calculated number of shares shall be rounded off to the nearest even hundred shares.

Performance Share Awards and Performance Shares

Each participant in LTIP 2025 will be granted a performance share award free of charge ("Performance Share Award"), which gives the participant the right to receive a number of shares in Synsam free of charge ("Performance Shares"), from Synsam or from a designated third party, subject to fulfilment of the conditions for receiving Performance Shares. The Performance Share Awards shall not constitute securities and are not transferable.

Performance Shares will be granted after the end of a vesting period of approximately three years, which will commence on the date during the second quarter in 2025 as is resolved by the board of directors of Synsam and end on the date of publication of Synsam's interim report for the first quarter of 2028 (the "Vesting Period"). The granting of Performance Share Awards may take place on one or more occasions until and including 30 November 2025.

The maximum number of Performance Shares that each participant in Group A1 shall be entitled to receive will be determined prior to the allotment of Performance Shares in 2025, and the value of such maximum number of Performance Shares will correspond to approximately 50 per cent of the participant's fixed annual salary (gross amount before tax, and with reservation for re-calculations in accordance with what is set out under "Re-calculation" below). Calculations of the maximum number of Performance Shares that may be granted to each participant shall be made on the basis of the volume-weighted average price of the Synsam share on Nasdaq Stockholm during the period 3-7 March 2025, i.e. SEK 44.65.

Each participant in Group A2 may be entitled to receive a maximum of 14,800 Performance Shares, each participant in Group A3 may be entitled to receive a maximum of 11,900 Performance Shares and each participant in Group A4 may be entitled to receive a maximum of 8,900 Performance Shares (with reservation for re-calculation in accordance with what is set out under "Re-calculation" below).

Performance Shares may only be granted when the Vesting Period has ended, unless special reasons apply and the board of directors resolves otherwise on a case-by-case basis. The extent (if any) to which a participant's Performance Share Award will entitle to the grant of Performance Shares will be determined on the basis of the degree of fulfillment of the performance conditions that are described under "Performance conditions" below. Furthermore, the allotment of Performance Shares is conditio­nal upon that the participant has retained the Investment Shares that have been allocated to LTIP 2025 until the end of the Vesting Period and, with certain specific exceptions, that the partici­pant has been permanently employed (Sw. fast anställd) within the Synsam group until the expiry of the Vesting Period. Divestments of Investment Shares prior to the end of the Vesting Period will generally lead to that no Performance Shares are allotted.

Performance conditions

The extent (if any) to which a participant's Performance Share Award will entitle to the grant of Performance Shares after the end of the Vesting Period will be determined on the basis of the degree of fulfillment of the performance conditions that are described below. The below description also sets out the weighting between the different performance condition categories. The outcome for each performance condition category will be determined separately, which inter alia means that the minimum levels for allotment within all performance condition categories do not need to be fulfilled in order for Performance Shares to be granted.

Organic growth

Of the total number of Performance Shares that may be granted, 30 per cent will be dependent on that the organic growth in directly owned stores at group level ("Organic Growth") reaches certain target levels determined by the board of directors for the financial years 2025, 2026 and 2027, respectively (whereby the change shall be measured annually through a comparison against the immediately preceding financial year).

The board of directors will determine a minimum level and a maximum level for target fulfillment in respect of Organic Growth. If the minimum level is reached for one financial year during the measurement period, allotment shall be made of one-fifteenth (1/15) of the total number of Performance Shares dependent on the condition connected to Organic Growth, and if the maximum level is reached for a financial year during the measurement period, allotment shall be made of one-third (1/3) of the Performance Shares dependent on the condition connected to Organic Growth. Between the minimum and maximum levels, allotment of Performance Shares dependent on the condition connected to Organic Growth shall be proportioned linearly. Fulfilment of a given target level for one financial year shall entitle to allotment of Performance Shares for that financial year, even if the minimum level for allotment is not reached for the other financial years during the measurement period. If the average increase in Organic Growth during the three financial years during the measurement period (calculated as an arithmetic average) gives a better outcome than measurement annually, allotment of Performance Shares shall however be made based on the average increase (which inter alia entails that it will be possible to receive the maximum possible allotment of Performance Shares dependent on the condition connected to Organic Growth even if the minimum level for allotment has not been reached for one or several of the financial years during the measurement period, provided that the average increase in Organic Growth during the three financial years reaches or exceeds the determined maximum level).

Adjusted EBITDA

Of the total number of Performance Shares that may be granted, 30 per cent will be dependent on that the adjusted EBITDA at group level ("Adjusted EBITDA") reaches certain target levels determined by the board of directors during the financial years 2025, 2026 and 2027, respectively.

The board of directors will determine a minimum level and a maximum level for target fulfillment in respect of Adjusted EBITDA. If the minimum level is reached for one financial year during the measurement period, allotment shall be made of one-fifteenth (1/15) of the total number of Performance Shares dependent on the condition connected to Adjusted EBITDA, and if the maximum level is reached for one financial year during the measurement period, allotment shall be made of one-third (1/3) of the Performance Shares dependent on the condition connected to the Adjusted EBITDA. Between the minimum and maximum levels, allotment of Performance Shares dependent on the condition connected to the Adjusted EBITDA shall be proportioned linearly. Fulfilment of a given target level for one financial year shall entitle to allotment of Performance Shares for that financial year, even if the minimum level for allotment is not reached for the other financial years during the measurement period. If the average Adjusted EBITDA during the three financial years during the measurement period gives a better outcome than measurement annually, allotment of Performance Shares shall however be based on the average outcome (which inter alia entails that it will be possible to receive the maximum possible allotment of Performance Shares dependent on the condition connected to Adjusted EBITDA even if the annual minimum level for allotment has not been reached for one or several of the financial years during the measurement period, provided that the average outcome in Adjusted EBITDA during the three financial years reaches or exceeds the average maximum level for the three financial years during the measurement period).

Sustainability target

Of the total number of Performance Shares that may be granted, 20 per cent will be dependent on that the number of frames sold in Synsam Outlet stores as well as the number of second hand frames sold in other Synsam stores ("Sustainability Target") reaches certain target levels determined by the board of directors during the period 1 April 2025 until and including 31 March 2028.

The board of directors will determine a minimum level and a maximum level for target fulfillment in respect of the Sustainability Target. If the minimum level is reached during the measurement period, allotment shall be made of one-fifth (1/5) of the total number of Performance Shares dependent on the condition connected to the Sustainability Target, and if the maximum level is reached during the measurement period, allotment shall be made of all of the Performance Shares dependent on the condition connected to the Sustainability Target. Between the minimum and maximum levels, allotment of Performance Shares dependent on the condition connected to the Sustainability Target shall be proportioned linearly.

Relative TSR development

Of the total number of Performance Shares that may be granted, 20 per cent will be dependent on the relative development in total shareholder return ("TSR") for Synsam's shareholders during the Vesting Period, compared to the corresponding TSR development for shareholders in other companies that form part of a group which has been predefined by the board of directors and which consists of ten Swedish and foreign comparable companies (together with Synsam, the "Reference Group")^[1]. The calculation of TSR development for the companies in the Reference Group during the Vesting Period shall be based on a comparison between the volume-weighted average share prices during March 2025 and the volume-weighted average share prices during March 2028 (adjusted for dividends, if any, during the measurement period).

If the TSR development for Synsam's shareholders is lower than the median (the 50th percentile) in the Reference Group, no allotment of Performance Shares shall be made which is dependent on the TSR condition. If the TSR development for Synsam's shareholders reaches the median (the 50th percentile) in the Reference Group, allotment shall be made of one-fifth (1/5) of the Performance Shares dependent on the TSR condition, and if the TSR development for Synsam's shareholders exceeds the median (the 50th percentile) in the Reference Group with at least 5 percentage points, allotment shall be made of all of the Performance Shares dependent on the TSR condition. Between the minimum and maximum levels, allotment of Performance Shares dependent on the TSR condition shall be proportioned linearly.

Re-calculation

The number of Performance Shares that each Performance Share Award entitles to shall be re-calculated by reason of dividends, if any, resolved after the determination of the initial number of Performance Shares that each Performance Share Award shall entitle to. Additional Performance Shares that may be allotted by reason of such re-calculation are hereinafter referred to as "Dividend Compensation Shares".

Further to what is set out above, the number of Performance Shares each Performance Share Award entitle to shall also be re-calculated in case of other intermediate corporate events such as e.g. bonus issues, splits, preferential rights issues and/or similar.

Other

If there are significant changes in the Synsam group or on the market which, according to the board of directors' assessment, would entail that the conditions for allotment of Performance Shares are no longer reasonable, the board of directors shall be entitled to adjust the conditions for LTIP 2025, including, inter alia, a right to resolve upon reduced allotment of Performance Shares or that no Performance Shares shall be granted at all.

In addition to the above, the board of directors shall be entitled to establish the detailed terms and conditions for LTIP 2025 in accordance with the mentioned terms and guidelines. In connection thereto, the board of directors shall be entitled to make necessary adjustments to satisfy rules, regulations or market conditions.

Participation in LTIP 2025 is conditional upon that such participation is legally possible in the jurisdictions concerned and that, in the opinion of the board of directors, participation may be made at reasonable administrative costs and financial efforts.

LTIP 2025 may include a maximum of 1,425,000 shares in Synsam, corresponding to approximately 0.99 per cent of outstanding shares in Synsam as per the date of this proposal (excluding own shares held by Synsam), of which 1,186,000 shares constitute Performance Shares and 239,000 shares constitute Dividend Compensation Shares (with reservation for re-calculation in accordance with what is set out under "Re-calculation" above).

Costs

LTIP 2025 is expected to entail costs calculated in accordance with the accounting standard IFRS 2, which are reported in the income statement and accrued over the Vesting Period, as well as costs for social security charges. The costs for LTIP 2025 shall be seen in relation to the total personnel costs within Synsam group, which during the financial year 2024 amounted to approximately SEK 2,624 million.

Example A

The total costs for LTIP 2025 calculated in accordance with the accounting standard IFRS 2 (excluding the costs for social security charges) are estimated to amount to approximately SEK 22.7 million during the term of the program. The estimated costs have, among others, been calculated based on the following assumptions: (i) a market price of the Synsam share of SEK 44.25 (which corresponds to the closing price for the Synsam share on 7 March 2025) at the time of allotment of Performance Share Awards, (ii) dividends in line with consensus estimates, (iii) an assessed fulfilment of market related performance conditions (TSR) based on statistic data, (iv) that LTIP 2025 will include 80 participants whereof 15 participants in Group A1, 15 participants in Group A2, 25 participants in Group A3 and 25 participants in Group A4, (v) an average target fulfillment of non-market related performance conditions of 50 per cent and (vi) a staff turnover among the participants in LTIP 2025 of ten (10) per cent during the term of the program.

The costs for social security charges, which are expected to arise in connection with the grant of Performance Shares after the end of the Vesting Period, are estimated to amount to approximately SEK 8.7 million, based, among others, on the assumptions listed under items (i)­-(vi) in the previous paragraph, an assumed annual increase in the price of the Synsam share of ten (10) per cent until the end of the Vesting Period and an assumption that the social security charges will in average correspond to 24.2 per cent of the value of the Performance Shares at the time of grant.

Based on the assumptions set out above, the total costs for LTIP 2025 (including social security costs) are estimated to amount to approximately SEK 31.4 million during the term of the program.

Example B

The costs for LTIP 2025 (including social security charges) are estimated to approximately SEK 77.1 million, assuming a staff turnover among the participants in LTIP 2025 of zero (0) per cent during the term of the program, an average target fulfillment of the set performance conditions of 100 per cent (entailing a maximum allotment of Performance Shares) as well as an assumed annual increase in the price of the Synsam share of 25 per cent during the Vesting Period (but otherwise under the same assumptions as set out under "Costs" - "Example A" above). In such scenario, the value for Synsam's shareholders would have increased with approximately SEK 7.1 billion.

Hedging arrangements

To be able to implement LTIP 2025 in a cost-efficient and flexible manner, the board of directors has considered different methods for securing delivery of shares to participants in the program. The board of directors has thereupon found that the most cost-efficient alternative would be, and thus proposes that the general meeting resolves upon, an authorization for the board of directors to resolve upon acquisitions of own shares and upon transfers, free of charge, of own shares to participants in LTIP 2025. More detailed terms and conditions for the board of directors' main alternative are set out under item B. below.

The board of directors has resolved not to propose that the annual general meeting 2025 resolves upon any authorization for the board of directors to resolve upon acquisitions of own shares in order to secure liquidity for payments of social security charges by reason of LTIP 2025.

Should the majority required for item B. below not be reached, the board of directors proposes that Synsam shall instead be able to enter into a share swap agreement with a third party, in accordance with item C. below.

Dilution

Neither of the hedging alternatives proposed by the board of directors (in accordance with what is set out under "Hedging arrangements" above as well as under items B. and C. below) will give rise to any increases in the number of shares in the Company and, accordingly, no dilutive effect will occur for existing shareholders by reason of LTIP 2025.

Other outstanding incentive programs

Since previously, Synsam has two outstanding incentive programs: LTIP 2023 and LTIP 2024. LTIP 2023 expires in connection with the publication of Synsam's interim report for the first quarter of 2026, and LTIP 2024 expires in connection with the publication of Synsam's interim report for the first quarter of 2027. For a description of LTIP 2023 and LTIP 2024 please refer to Synsam's annual report for the financial year 2024 and the company's remuneration report for 2024.

Board of directors' participation

The general rule according to the Rules on Remuneration of the Board and Executive Management and on Incentive Programmes that have been adopted by the Swedish Corporate Governance Board (the "Remuneration Rules"), which express what shall be deemed as good practices on the Swedish securities market in respect of remuneration to senior executives as well as share and share-related incentive programs, is that board members shall not participate in incentive programs directed to the senior management or other employees unless special reasons are at hand. One such special reason is that the board member is operative in the company in the same way as an employee. According to the Remuneration Rules and general principles regarding conflicts of interest, an individual included in an incentive program shall have no significant influence over the final structure of the program. Synsam's CEO Håkan Lundstedt, who is also a board member of the company, will be offered to participate in LTIP 2025. Håkan Lundstedt will be offered to participate in LTIP 2025 in capacity as a member of the company's group management, and he neither has or will participate in the preparation of or decisions related to the incentive program. In light of the aforesaid, the board of directors (excluding Håkan Lundstedt) is of the opinion that there are no obstacles against Håkan Lundstedt participating in LTIP 2025.

Preparation of the proposal

The People Committee of Synsam has, in consultation with external advisers, prepared comprehensive guidelines for LTIP 2025. These guidelines, as well as this resolution proposal, have been presented for and adopted by the board of directors (excluding Håkan Lundstedt).

Hedging arrangements by reason of LTIP 2025

B. Acquisitions and transfers of own shares

The board of directors proposes that the general meeting resolves to authorize the board of directors to resolve upon acquisitions of own shares by reason of LTIP 2025 in accordance with the following main terms and conditions:

1. Acquisitions of shares may only be made on Nasdaq Stockholm.
2. Acquisitions may be made of not more than 1,425,000 shares.
3. The authorization may be exercised at one or more occasions before the next annual general meeting.
4. Repurchases of the company's own shares on Nasdaq Stockholm may only be effectuated at a price within the range between the highest bid price and lowest ask price at any given time.
5. Payment for the shares shall be made in cash.

Furthermore, the board of directors proposes that the general meeting resolves to transfer own shares by reason of LTIP 2025 in accordance with the following main terms and conditions:

1. Transfers may be made of not more than 1,425,000 shares.
2. The right to receive transferred shares shall, with deviation from the shareholders' prefer­ential rights, vest in the participants of LTIP 2025, with the right for each participant to acquire a maximum number of shares as follows from the terms and conditions of LTIP 2025.
3. Transfers of shares to participants shall be made without consideration at such point in time, and otherwise in accordance with the terms and conditions, as follows from the terms and conditions of LTIP 2025.
4. The number of shares that may be allotted within the frame of LTIP 2025 is subject to recalculation in the event of certain corporate events that may be resolved upon/
   effectuated after the date of this proposal, such as e.g. dividends, bonus issues, splits, preferential rights issues and/or similar.

The purpose of this proposal is to secure delivery of shares to the participants of LTIP 2025.

C. Share swap agreements with third party

The board of directors proposes that the general meeting, should the required majority for item B. above not be reached, resolves to secure delivery of shares to participants in LTIP 2025 by approving that Synsam enters into a share swap agreement with a third party on market terms, whereby the third party shall in its own name be able to acquire and transfer shares in Synsam to the participants of LTIP 2025 or otherwise.

Resolution on transfer of own shares due to long-term incentive program (item 15)

In 2022, the Company, with the support of an authorization from the annual general meeting on 26 April 2022, repurchased in total 945,000 own shares in order to secure the delivery of shares to the participants of the Company's long-term incentive program (LTIP 2022). In 2024, LTIP 2022 was completed which resulted in that a part of the repurchased shares was allocated and transferred to the participants in LTIP 2022 according to the terms of the program. As of the date of this notice, the Company holds 721,252 own shares that have been repurchased in order to secure the delivery of shares under LTIP 2022, but that has not been transferred. The board of directors makes the assessment that it is to the Company's advantage if these shares can be used for delivery in ongoing programs.

In view of the foregoing, the board of directors proposes that the general meeting resolves to transfer its own shares in the Company under the following terms:

• A maximum of 721 252 shares may be transferred.
• The shares may be transferred, with deviation from the shareholders' preferential rights, to participants in LTIP 2025 with the right to acquire shares under the terms for LTIP 2025.
• Transfers of shares to participants in LTIP 2025 shall be made free of charge at the point in time and in accordance with the other conditions under the terms for LTIP 2025.

A valid resolution requires that this proposal is supported by shareholders representing at least nine-tenths of the votes cast as well as of the shares represented at the meeting.

Resolution on (A) a reduction of the share capital through cancellation of own shares and (B) an increase of the share capital through a bonus issue (item 16)

(A) Reduction of the share capital through cancellation of own shares

The board of directors proposes that the general meeting resolves to reduce the company's share capital by an amount of SEK 14,910.310748 by way of cancellation of the 2,135,506 own shares that as of 14 March 2025 have been repurchased by the company under the company's share buy-back program. The reduction amount shall be allocated to unrestricted equity.

The resolution to reduce the share capital under this item (A) may be carried out without obtaining an authorization from the Swedish Companies Registration Office as the company simultaneously carries out a bonus issue, as set out under item (B) below, with the corresponding amount as the share capital is being reduced with, as set out above. Combined, these measures entail that neither the company's restricted equity nor its share capital is reduced.

(B) Increase of the share capital through a bonus issue

With the purpose of restoring the share capital following the proposed reduction of the share capital as set out under item (A) above, the board of directors proposes that the general meeting simultaneously resolves to increase the share capital by way of a bonus issue with an amount of SEK 14,910.310748, which corresponds to the amount that the share capital is reduced with by way of cancellation of own shares, as set out under item (A) above. The bonus issue shall be carried out without the issuance of new shares, through the amount being transferred from unrestricted equity.

The board of directors proposes that the general meeting adopts the resolutions under items (A) and (B) above as a joint resolution. A valid resolution requires that this proposal is supported by shareholders representing at least two-thirds of the votes cast as well as of the shares represented at the meeting.

The board of directors, the chairman of the board of directors, or any person appointed by either of them, shall have the right to make such minor adjustments to the resolution as may be required in connection with registration of the resolution with the Swedish Companies Registration Office or Euroclear Sweden AB, or due to any other statutory or regulatory requirements.

Number of shares and votes

As per the date of the announcement of this notice, the total number of shares and votes in the company amounts to 150,000,000. All shares are of the same class and each share entitles to one vote at the general meetings. The company holds 5,486,758 own shares as of the date of this notice.

Information at the general meeting

According to Chapter 7, Section 32 of the Swedish Companies Act, the board of directors and the CEO must, if any shareholder so requests and the board of directors deems that it can be made without material damage to the company, provide information at the general meeting regarding circumstances which may affect the assessment of a matter on the agenda and on circumstances which may affect the company's economic situation. This duty to provide information also include the company's relation to other group companies, the consolidated financial statement and such circumstances regarding subsidiaries which are set out in the foregoing sentence. Those wishing to submit questions in advance may do so by email to: arsstamma@synsam.com or by post to: Synsam AB, Attn. "Annual General Meeting", P.O. box 30153, SE-104 25 Stockholm, Sweden.

Documentation

The annual report and the auditor's report will be kept available at the company's premises at Sankt Eriksgatan 60 in Stockholm, Sweden, and at the company's website  www.synsamgroup.com, from Friday, 28 March 2025. Other documentation that shall be kept available before the general meeting will be available in the same order no later than from Wednesday, 2 April 2025. Said documentation, as well as this notice, will also be sent by post free of charge to shareholders who so requests and who provide their postal address.

Processing of personal data

For information on how your personal data is processed in connection with the general meeting, see https://www.euroclear.com/dam/ESw/Legal/ES_PUA_Privacy_notice_bolagsstammor.pdf.

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Stockholm in March 2025

Synsam AB (publ)

The board of directors

Synsam Group is a leading optician group in the Nordic region, with a differentiated and affordable subscription offering. Synsam Group offers a wide range of products and services for eye health and eye fashion, catering to the customer's different lifestyles and needs. The group has approximately 4,000 employees, net sales of approximately SEK 6.4 billion and more than 500 stores in the Nordics, operating under the brands Synsam, Synsam Outlet and Profil Optik in Denmark. Through digitalization, subscription services and other innovative concepts, Synsam Group is at the forefront of innovation in the Nordic optical retail market across multiple dimensions including customer journey, product offering and ESG. Synsam Group's share is traded on Nasdaq Stockholm (SYNSAM). www.synsamgroup.com