TMG plc agency One9ninety (http://www.one9ninety.com/), has been appointed as social media agency of record by LEDVANCE, one of the world's leading lighting companies carved out from Osram. The appointment initially covers Malaysia and Singapore with the option to expand to other South East Asian markets.

One9ninety's social media strategy will play a key role in building awareness of the LEDVANCE brand and their lighting innovations. They are looking at the digital space to help convey their solutions to a more targeted audience. Following the recent reorganisation of lighting company Osram, LEDVANCE was formed to focus on LED Lamps, Over-The-Counter luminaires and smart home lighting businesses.

Drawing from over 100 years of lighting experience, LEDVANCE intends to strengthen its position in the market, buoyed by its German legacy which is known for high quality and expertise. It has set its sights on expanding the Company's reach into the lucrative South East Asian market through establishing the brand in the social media space starting with Singapore and Malaysia.

William Song, Head of Sales Marketing & Channel Development of LEDVANCE APAC-MEA said:

"By looking at One9ninety's client work and 10-year experience across Asia Pacific in social media, we are convinced that they are the right strategic partner in our foray on social media. We look forward to the partnership and to augment our marketing effort with their social media expertise."

Laurent Verrier, CEO and founder of One9ninety, said of the win:

"We are excited to be kicking off 2018 with several new client wins. Working with LEDVANCE, a company at the forefront of technology that commits to maximizing user experience, perfectly matches our own philosophy of creating innovative content and campaigns that put consumers at the centre. We're looking forward to collaborating in establishing LEDVANCE beyond just LED lamps sellers but as a company which contributes to a better life."