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TRUTH runs campaign in with national publisher with 100% transparency on client spend across the supply chain
TRUTH, the world's first global blockchain-enabled media agency [and a subsidiary of The Marketing Group (TMG)], today announces the first successful deployment of an advertising campaign using blockchain smart contract technology.
The campaign, which ran across a national publisher for ten days until 19 March 2018, saw media agency TRUTH fully disclose all fees involved to the client.
Blockchain as a technology has been validated by this campaign. It clearly demonstrates how blockchain enables advertisers to know exactly what elements of their campaign ran and when, with 100% transparency across the media supply chain.
The world's first blockchain-enabled advertising campaign was for an undisclosed major brand using a campaign test budget. TRUTH is currently in discussions with multiple clients across multiple sectors to launch further such campaigns.
The Demand Side Platform (DSP) in the campaign was Avocet, the exchange was Sonobi and the publisher was UK based. All companies disclosed fees with the client prior to the campaign running, with TRUTH's blockchain technology validating that each partner had delivered all agreed elements.
TRUTH CEO Mary Keane-Dawson said:
"There are so many myths around blockchain's use in advertising that need to be exploded. The success of this campaign proves that blockchain in advertising is not ten years away - it is here today; it is fast enough, it provides the view that advertisers are demanding and it will deliver a cleaner media supply chain with 100 percent transparency."
Erza Pierce, Chief Executive Officer at Avocet, said:
"Avocet is proud to be partnering with TRUTH to drive forward a pioneering model and commitment to transparency and accountability in adtech. Our shared values - delivering real-world value to brands, and keeping trust, clarity and innovation at the heart of everything - align with a sustainable future vision for digital advertising."
Nicholas Titmus, Director, Buyer Suite - Sonobi, said:
"TRUTH's manifesto and philosophy has real synergies with Sonobi. TRUTH is helping brands regain faith within the industry by bringing true transparency to the supply chain, removing wastage and more importantly eradicating hidden margins. Sonobi enables TRUTH and its brands to engage directly with real people as defined by the brand."