[Close up of a book

Description automatically generated]

Eurostampa, renowned for its high-quality labels for wine, sparkling wine, spirits, chocolate, food and cosmetics packaging, has been collaborating for several years with students from the University of Gastronomic Sciences of Pollenzo, Italy and the DAAP (Design, Architecture, Art, and Planning) Program of the University of Cincinnati, Ohio. In this year's project the students have worked in two groups, each one managing a different part of the process. The Pollenzo group played the role of marketing, working to develop a creative brief that followed the brands' guidelines. The Cincinnati students acted as the graphic agency, creating label designs that expressed the unique personality of each brand in relation to the brief.

This collaborative project aimed to push the boundaries of label design by experimenting with new and existing technologies, materials, and printing solutions. The students have worked with Eurostampa's designers to develop seven labels for well-known brands Bacardi, Nutella, Jose Cuervo, Fior di Sole and Perrier Jouet, that would meet the expectations of Generation Z consumers.

UPM Raflatac brought its expertise to the collaboration by providing not only its innovative and sustainable label materials but also offering LCA (Life-Cycle Assessment) data calculated by using the company's Label Life by UPM Raflatac life cycle assessment service.

The Envelope included examples of innovative label materials, such as UPM RAFLATAC HIPSTER WSA PCR-FSC and UPM RAFLATAC FOREST FILM™ PP CLEAR. The Hipster WSA PCR-FSC offers a warm, elegant white shade with a textured, felt-marked surface, providing a unique look. It is made with 100% recycled fiber in the face paper. Meanwhile, Forest Film PP Clear, the world's first certified wood-based plastic label material, is a bio-circular solution that reduces reliance on fossil-based plastics. Made with bio-naphtha derived from wood-based crude tall oil, it maintains the same quality, performance, and recyclability as traditional plastic labels.

"Our label materials act as a canvas for these beautiful designs. This collaboration allows us to showcase our commitment to sustainability and innovation, and we look forward to presenting the creative solutions that emerge from this partnership," says Stefano Pistoni, Senior Manager, Business Development, Wine & Spirits and Beverage, UPM Raflatac.

"At Eurostampa, we are committed to fostering innovation and creativity through our partnerships. By involving students in real-world projects, we are advancing label design and providing valuable educational opportunities to ensure that our labels meet the expectations of Generation Z consumers," says Riccardo Sauvaigne, Marketing and Innovation Director, Eurostampa.

The designs created for this project are displayed at Eurostampa's booth in Luxe Pack, offering a glimpse into the future of sustainable labeling.

To download images, click here (https://materialhub.upm.com/l/C_rk-P6DvFvr).

For further information please contact:

Stefano Pistoni, Senior Manager, Business Development, Wine & Spirits and Beverage, UPM Raflatac, stafano.pistoni@upmraflatac.com

Riccardo Sauvaigne, Marketing and Innovation Director, Eurostampa, riccardo.sauvaigne@eurostampa.com

UPM, Media Relations

Mon-Fri 9:00-16:00 EET

tel. +358 40 588 3284

media@upm.com

UPM Raflatac

UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 13 factories and deliver our innovative and sustainable products through our global network of distribution terminals.We are one of UPM's growth businesses and employ around 3,100 people. Our sales reached almost EUR 1,5 billion (USD 1,6 billion) in 2023. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.

Follow UPM Raflatac on LinkedIn (https://eur03.safelinks.protection.outlook.com/?url=https://www.linkedin.com/company/upm-raflatac&data=02%7c01%7canni-riika.sarkela%40upm.com%7c3b3b6ea5f44f4707924708d7b4a9d93d%7c9eab37f091c647e39c00fe8544bd272e%7c0%7c0%7c637176513890039095&sdata=jyKA%2B0nlWNcyeMLvCXPkRLuG7kga1kaIrm1Nl7Rmbsw%3D&reserved=0) | Facebook (https://www.facebook.com/raflatac) | YouTube (https://www.youtube.com/user/upmraflatac) | Instagram (https://www.instagram.com/upmraflatac/)

UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 16,600 people worldwide and our annual sales are approximately EUR 10,5billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore - Beyond fossils. www.upm.com

Follow UPM on X (https://eur03.safelinks.protection.outlook.com/?url=https://twitter.com/UPMGlobal&data=02%7c01%7cmarko.erola%40upm.com%7c7acf964073174a815a9c08d7b3bc8088%7c9eab37f091c647e39c00fe8544bd272e%7c0%7c0%7c637175494492848620&sdata=MlGaoi7HQKdFDH9lH7Myl6fyr6KmE3zVfy6mSenEUjo%3D&reserved=0) | LinkedIn (https://eur03.safelinks.protection.outlook.com/?url=https://www.linkedin.com/company/upm-kymmene&data=02%7c01%7cmarko.erola%40upm.com%7c7acf964073174a815a9c08d7b3bc8088%7c9eab37f091c647e39c00fe8544bd272e%7c0%7c0%7c637175494492858614&sdata=eX2n/QGzchmzWgy3xIk%2BZFRTKU3plXpF6uI1ghzhvuE%3D&reserved=0) | Facebook (https://eur03.safelinks.protection.outlook.com/?url=https://www.facebook.com/UPMGlobal&data=02%7c01%7cmarko.erola%40upm.com%7c7acf964073174a815a9c08d7b3bc8088%7c9eab37f091c647e39c00fe8544bd272e%7c0%7c0%7c637175494492858614&sdata=EI46RLx0Z5YJSA72Bf8jQjNRYBrWzJke6rmm/3VOCWY%3D&reserved=0) | YouTube (https://eur03.safelinks.protection.outlook.com/?url=https://www.youtube.com/user/upmdotcom&data=02%7c01%7cmarko.erola%40upm.com%7c7acf964073174a815a9c08d7b3bc8088%7c9eab37f091c647e39c00fe8544bd272e%7c0%7c0%7c637175494492868610&sdata=TE9NFOrH8TLuinYB0yY/eKEa6iD8Vq956I7ZRlQyPQU%3D&reserved=0) | Instagram (https://www.instagram.com/upmworld/) | #UPM #biofore #beyondfossils

Eurostampa

Eurostampa is a family-owned company and global leader in the production of premium labels for wines, sparkling wines, spirits, chocolate, food and cosmetics. Focused on international growth, Eurostampa works for global and regional brands with its 7 plants worldwide (Italy, United Kingdom, France, USA - Ohio, California, Mexico and India) and its cutting-edge technologies. The Innovation LABels is the place of Eurostampa focused on product development and is a new way for brands and their graphic agencies to experience packaging innovation and sustainability. www.eurostampa.com

Follow Eurostampa on LinkedIn (https://www.linkedin.com/company/eurostampa-global-services/) | eurostampa.com