(UPM, Helsinki, 8 January 2025 at 11.00 EET) - UPM Raflatac is pleased to announce a new partnership with Highlands to boost the sales of UPM Raflatac Office Products in the United Kingdom. Highlands will support the growth ambitions for UPM Raflatac's sticky notes business under the brands inFO Notes and UPM Notes.

"The UK market offers great potential for our sticky notes business. We are excited to partner with a well-connected and experienced organization like Highlands to drive growth from these market opportunities," states Ville Pollari, Director, Industrials & Office Products, UPM Raflatac.

UPM Raflatac is one of the world's largest sticky notes manufacturers with nearly 30 years of experience in the business. The company offers a broad range of products, such as sticky notes, cubes and page markers under the brand inFO Notes and a growing range of plastic-free sticky notes under the brand UPM Notes.

Highlands, an international sales, marketing and e-commerce agency, will bring to the partnership market-specific experience and a well-established sales network for office products.

"We are thrilled to partner with UPM Raflatac to expand their presence in the UK office products market. With their high-quality sticky notes and the immense potential in this market, we're confident that Highlands' expertise and resources will help drive their growth ambitions," states Gordon Christiansen, Partner, Highlands.

The partnership between UPM Raflatac and Highlands officially begun on 1 January 2025.

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For further information please contact:

Ville Pollari, Director, Industrials & Office Products, UPM Raflatac, ville.pollari@upmraflatac.com, +358 20 416 8186
Meghan O'Gara, Content Marketing Specialist, Highlands, meghan@thinkhighlands.com

UPM, Media Relations

Mon-Fri 9:00-16:00 EET

tel. +358 40 588 3284

media@upm.com

UPM Raflatac
UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 13 factories and deliver our innovative and sustainable products through our global network of distribution terminals. We are one of UPM's growth businesses and employ around 3,100 people. Our sales reached almost EUR 1,5 billion (USD 1,6 billion) in 2023. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com.

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UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 16,600 people worldwide and our annual sales are approximately EUR 10,5 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore - Beyond fossils. www.upm.com

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Highlands
Highlands is an international sales, marketing and e-commerce agency specialising in empowering brands to navigate growth across industries, categories, and countries. Since 1962, Highlands has been a trusted partner to provide custom solutions that empower brands to thrive in today's interconnected world of commerce. Visit www.thinkhighlands.com to learn more.