In Hungary, there is a notable uptick in plant-based dietary preferences, particularly among the younger population. Recent studies reveal that 18 to 29 year old Hungarians exhibit a significantly higher inclination towards embracing plant-based foods compared to other age demographics.

"By formalizing this agreement in Hungary, we strengthen our strategic foothold in the burgeoning European markets. Worldwide Brands Hungary Kft has already introduced our DUG Barista at a coffee event and is now eager to unveil our product in Hungary," says Helene Nielsen, CEO of Veg of Lund.

"Two companies, one vision. This dynamic collaboration between Veg of Lund and Worldwide Brands Hungary is set to transform Hungary's culinary scene, promising consumers an unmatched dining experience," says Balázs Bernhardt, CEO of Worldwide Brands Hungary Kft.

For more information, please contact:

Veg of Lund AB

Helene Nielsen, CEO

Telephone: +46 732 22 76 35

E-mail: helene.nielsen@vegoflund.se

This information is such that Veg of Lund AB (publ) is obligated to disclose pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above on February 28, 2024, at 09.15 CEST.

About Veg of Lund AB (publ)

Veg of Lund should be the natural choice for all actors in the transition to plant-based foods. The company's business concept is to use its own patented methods, innovative solutions and know-how to develop and sell products that the market demands. Changes are required for the food industry to reach its set climate goals. The company is contributing by its investment in plant-based foods with a low climate footprint, raw materials that are easily grown and available, and health benefits for the end consumer. The company and its well-established partners in priority markets and channels provide the conditions to grow in a global market, valued at USD 100 billion. The share is listed on Nasdaq First North and is traded under the name VOLAB. Read more at ir.vegoflund.se. Mangold Fondkommission AB is the company's Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.