Inside information: Changes in Duell’s Management Team

20.7.2026 15:27:24 EEST | Duell Oyj | Inside information

Duell Corporation’s Supply Chain Director and member of the Management Team, Jukka Smolander, has resigned from the company. Smolander will continue in his current position until October 2026.

Hannu Holopainen has been appointed to Duell’s Supply Chain Director and member of the Management Team starting 21 October 2026.

Hannu Holopainen joins Duell from Hiab, where he has worked as Director, S&OP (Sales and Operations Planning). Hannu has more than 25 years of solid international experience in the strategic and practical management of supply chains, logistics, and operations. During his career, he has held demanding leadership positions at companies including FläktGroup, Nokia, and Maskun Kalustetalo.

During his career, Hannu has successfully led several major business transformation and efficiency improvement initiatives, global supply chain changes, and the modernization of S&OP processes. He brings strong evidence of change management, process performance improvement, and the optimisation of operational efficiency in complex international environments. Hannu Holopainen holds a Master of Science degree in Economics and Business Administration.

“I want to thank Jukka Smolander for his commitment to the company’s development, and I wish him success in the future. I am very pleased to welcome Hannu Holopainen to the team and I believe he will bring us the right spirit and skills to ensure our strategy execution”, says Duell's CEO Tomi Virtanen.

Further information

Tomi Virtanen, CEO
Duell Corporation
+358 40 707 1937
tomi.virtanen@duell.eu

Certified Advisor

 Oaklins Finland Ltd
+358 9 612 9670

Duell Corporation (Duell) is an import and wholesale company based in Mustasaari, Finland, established in 1983. Duell imports, manufactures, and sells products through an extensive distribution network in Europe covering approximately 8,500 dealers. The range of products includes over 100,000 items under more than 500 brands. The assortment covers spare parts and accessories for Motorcycling, Bicycling, ATVs/UTVs, Snowmobiling, Marine and Garden/Forest categories. Logistics centres are in Finland, Sweden, Netherlands, France, and the UK. Duell’s net sales in 2025 was EUR 127 million and it employs 200 people. Duell’s shares are listed on the Nasdaq First North Growth Market Finland marketplace. www.duell.eu.