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2023-11-16 13:07:02
* EV listings on Adevinta's European mobility marketplaces increase by 94%
year on year in H1 2023
* 35% would consider buying a second-hand EV for their next car
* But for 56% of European consumers, high prices are still a key barrier to
adoption

16 November 2023: Consumer interest in electric vehicles (EVs) is accelerating
as a new wave of supply hits European markets, yet high prices continue to stand
in the way of widespread adoption. That's according to new research and platform
data from Adevinta, the leading online classifieds group whose European mobility
marketplaces include mobile.de, coches.net, leboncoin, Subito and Marktplaats.

In the first six months of 2023, the number of EV listings on Adevinta's key
mobility marketplaces* across five European markets saw a 94% increase year on
year, indicating a significant rise in the availability of both new and used
models.

According to a new survey of over 5,000 European** consumers commissioned by
Adevinta, appetite for more sustainable vehicles is rising. Of those looking for
a new vehicle in the next twelve months, 40% stated that they would choose an EV
or hybrid car, while 37% are more likely to consider purchasing an EV now than
they were 12 months ago. But in the same period, the volume of searches for EVs
dropped by 6% when compared with the previous year indicating that demand is
failing to keep pace with supply.

Despite evidence of growing interest, for many consumers, EVs continue to be too
expensive when compared to their petrol and diesel counterparts. More than half
of those surveyed (56%), high price tags are the main barrier preventing them
from buying an EV.

Ajay Bhatia, Head of Adevinta's global mobility portfolio and CEO of mobile.de
(http://mobile.de), commented: "The increase in EV supply is encouraging, but
it's clear that for many consumers in Europe high prices and uncertainty about
range, charging infrastructure as well as residual value are preventing them
from switching to electric. For most people, buying a car is the second biggest
purchase they'll make in their life, and car manufacturers, dealers, and
Adevinta's marketplaces can support consumers by helping them better understand
the finance and ownership models that can make EV adoption more affordable."

With price a key pressure point, it's not surprising that more than a third
(35%) of European consumers would consider purchasing a second-hand EV for their
next car. Adevinta's platform data*** showed the average price of a used EV in
H1 2023 was 28% cheaper than a new EV.

Consumers also cite the inability to travel long distances on a single charge
(39%), and the lack of fast charging infrastructure (35%) as key barriers to
further EV adoption. For just over 1 in 5 consumers (23%), skepticism around the
environmental benefits of EVs stands as a deterrent.

Bhatia added: "Consumers across Europe are looking to make more sustainable
choices, and second-hand EVs have an important role to play in the transition to
greener forms of mobility. But there remains a job to do to alleviate concerns
around perceived barriers that are preventing the switch to electric vehicles.
Addressing these challenges hinges upon educating consumers, and providing
accurate and accessible information specific to EVs to help them make
sustainable choices that fit their budget and lifestyle."

ENDS

* Data analysed from: mobile.de, leboncoin, Subito.it, coches.net, Marktplaats
** European consumers surveyed from Germany, Spain, France, Italy and Benelux
*** Data analysed from: Mobile.de, leboncoin, Subito, Marktplaats

For more information, contact:
firstlight group
adevinta@firstlightgroup.io (mailto:adevinta@firstlightgroup.io)
+44 (0)20 3617 7240

Methodology

5323 nationally representative adult respondents across Germany, Spain, France,
Italy and Benelux were surveyed online between 9th and 12th October 2023.
Research was commissioned by Adevinta and conducted by market research
consultancy Censuswide.

Listings and search data is from five of Adevinta's European marketplaces:
mobile.de (Germany), Leboncoin (France), Subito.it (Italy), coches.net (Spain),
Marktplaats (Netherlands).

Pricing data is from four of Adevinta's European marketplaces: mobile.de
(Germany), leboncoin (France), Subito.it (Italy), Marktplaats (Netherlands).

About Adevinta

Adevinta is a leading online classifieds group and champion for sustainable
commerce with a focus on Europe.

Our portfolio of 25+ digital marketplaces spans consumer goods, mobility, real
estate, holiday rentals and jobs. Every month, our industry-leading technology
enables more than 120 million people and over a million businesses across Europe
to connect and trade. Loved local brands include leboncoin in France