(Oslo, January 3, 2025) Ayfie International AS (OSE: AYFIE) announces key
changes to its leadership team as part of its growth strategy. The company
welcomes Sindre Chr. Johansen as its new Chief Commercial Officer (CCO), while
Thomas Becke assumes the role of Chief Product Officer (CPO).

Sindre Johansen brings more than 20 years of valuable experience in B2B software
and cloud solutions. As the founder and former CEO of Cloud Connection AS, he
built and led Norway's leading Visma.net consultancy, demonstrating strong
capabilities in both technical understanding and commercial development. His
appointment comes through the network of Ayfie's recently announced strategic
investors, who see significant potential in the company's AI-enhanced search and
information access solutions.

"Sindre's deep understanding of enterprise software sales and implementation
will be crucial for Ayfie's commercial development," says Herman Sjøberg, CEO of
Ayfie. "His experience in helping businesses adopt and benefit from new
technology aligns perfectly with our focus on bringing advanced AI search
capabilities to enterprises."

"Having worked with enterprise software for over two decades, I'm genuinely
impressed by Ayfie's technology," says Sindre Johansen. "The way Ayfie enables
companies to intelligently search and utilize their own data with AI is exactly
what the market needs right now. I see enormous potential here, especially as
more businesses are looking to work smarter with their information while keeping
it secure."

Thomas Becke will take on the role of Chief Product Officer, where he will focus
on further developing Ayfie's technology platform and product offerings. This
new role allows for dedicated leadership in both commercial and product
development areas, which is essential for the company's planned growth
initiatives in 2025.

For further information, please contact:
Herman Sjøberg, CEO
Tel: +47 92 66 22 33
e-mail: herman.sjoberg@ayfie.com

About Ayfie:
Ayfie is a leading innovator in search technology and artificial intelligence
(AI), offering powerful AI-driven search and text analysis services. We leverage
Generative AI enhanced by a method called Retrieval Augmented Generation (RAG),
which allows businesses to apply advanced AI to their own proprietary data
securely. In simple terms, our technology enables you to use generative AI
models that not only understand and generate human-like text but also
incorporate your unique data to provide accurate and relevant insights. Acting
as an intelligent assistant, Ayfie quickly and accurately identifies and
extracts important information from a wide range of documents and digital
platforms, significantly improving efficiency and productivity. With a strong
focus on privacy and data security, Ayfie positions itself as a secure and
reliable AI partner for businesses worldwide, making cutting-edge AI accessible
while safeguarding your valuable data assets.