We refer to the offer document dated 12 August 2019 (the "Offer Document") for
the voluntary offer (the "Offer") presented by Piano Software B.V. ("Piano" or
the "Offeror") for all the outstanding shares in Cxense ASA ("Cxense") and the
announcement made by Piano on 10 September 2019 regarding extension of the
acceptance period for the Offer by one week. Piano hereby announces that the
acceptance period for the Offer, cf. the Offer Document section 4.2 Acceptance
Period, is extended for one more week, and that the new time of expiration of
the Offer is Tuesday 24 September 16:30 CEST. Provided that the acceptance
period is not further extended, (i) the Offeror must at the latest on 1 October
2019 publicly announce fulfillment or waiver of the completion conditions in the
Offer Document section 4.3 Completion Conditions (if not, the Offer shall lapse
and any tendered shares shall be released by the Offeror), and (ii) settlement
of the Offer will be made at the latest on Tuesday 8 October 2019. The
acceptance period, may, however, be further extended; the last possible expiry
of the acceptance period being 22 October 2019. 

Piano has, shortly before the time of release of this announcement, received
acceptances of the Offer for a total of 20,275,321 of the 21,946,519 shares in
Cxense, equal to 92.39 percent of the outstanding shares. 

With respect to the financing condition as included in the Offer Document
section 4.3 (b) Binding agreements for the financing of the Offer, Piano is
continuing to make good progress. It is Piano's best judgment that there is no
risk connected to the debt or equity financing as referred to in the Offer
Document section 4.3 (b), and based on the latest signals from the equity
providers and lenders, binding agreements for the financing are expected to be
finalized during the week that commenced on 16 September 2019. 

The Offeror has still not identified any necessary approvals or consents from
governmental authorities, cf. the Offer Document section 4.3 (e) Approvals and
consents from governmental authorities.

The complete details of the Offer, including all terms and conditions, are
contained in the Offer Document which has been sent to Cxense's shareholders and
is also available at https://newsweb.oslobors.no/. 

DNB Bank ASA, Securities Services, is the receiving agent. For questions
regarding acceptance of the Offer, please contact: DNB Bank ASA, Securities
Services, tel. +47 23 26 80 20, and filled-in acceptance forms for the Offer are
sent to e-mail: retail@dnb.no. 

For further information, please contact:

Piano
Trevor Kaufman, CEO, Piano Software, Inc.
Phone: +1 646 350 1999

Cxense
Lars B. Thoresen, Chairman of the Board of Directors, Cxense ASA
Phone: +47 957 07 494

Christian Printzell Halvorsen, CEO, Cxense ASA
Phone: +47 992 29 546

About Cxense:
Cxense helps publishers and marketers across the globe to transform their raw
data into their most valuable resource. Cxense's leading Data Management
Platform (DMP) with Intelligent Personalization, gives companies unprecedented
insight into their individual customers, and enables them to action this insight
real-time in all marketing and sales channels. Cxense Conversion Engine empowers
publishers to monetize insight into their audience's behaviour and preferences
in order to increase subscription revenues. Cxense works with brands such as The
Wall Street Journal, Aeon, Grupo Clarin, NBC, The Mainichi Newspapers,
Universal, Singapore Press Holdings and many more. Cxense is headquartered in
Norway with offices worldwide and the company is listed on the Oslo Stock
Exchange with the ticker “CXENSE”. 

About Piano:
Piano, a company with operations in New York, London, and Amsterdam, offers
high-performance cloud-based software and strategic services that empower
companies to create customized digital experiences and commercial relationships
for their users.  Leading businesses around the world including Hearst,
NBCUniversal, Business Insider, The Economist, Harvard Business Review, Le
Parisien, Ringier Axel Springer, Prometheus, Mansueto, The Associated Press, and
over 150 other leading organizations use Piano to power their subscription,
registration, analytics, entitlement, and personalization efforts.  The company
is one of Inc’s 500 Fastest Growing Companies in North America, one of Red
Herring’s Top 100 Startups in North America, and has won Digiday, CODIE, and
numerous other awards for its innovative suite of software products.