Flyr AS and FLYR Labs today announced a commercial agreement to increase and
enable the airline's exceptional revenue performance, added customer value, and
cost optimization. FLYR Labs is a rapidly growing and innovative global company
that integrates AI-based pricing, forecasting, and retailing capabilities and is
backed by major investors.

"As a digitally minded airline, we are excited about the strategic partnership
with FLYR Labs. Their capabilities align perfectly with our own state-of-the-art
IT platform, which has earned investments near 100 MNOK. This strategic
partnership will enable us to extend our platform with the latest cutting-edge
technologies across our business and provide our customers with an improved user
experience through more tailored offerings, while at the same time optimizing
our commercial performance and cost-savings through better decision-making,"
said CEO Brede Huser of Flyr.

As the world's first pure native IATA ONE Order airline, Flyr AS already boasts
unique expertise in this area and has developed brand new proprietary and cost
-efficient IT solutions. The new partnership with FLYR Labs will build on the
airline's in-house developed accounting, settlement, and billing technologies by
pairing them with new capabilities across offer and order management and AI
-powered decision intelligence.

"From a cost perspective, our platform reduces distribution and sales costs by
over 50% compared to our competitors. From a technology perspective, the
platform provides a frictionless digital customer journey with a high conversion
rate, demonstrated by the fact that we have a share of up to 50% of all bookings
made on a mobile phone. As we own all our data, we have access to large amounts
of information that enable cost-effective communication with the individual
traveler. We have experienced significant interest from other industry players
who request assistance and to potentially access components from our platform,
or simply to 'hire' our IT department," added Huser.

Founded years apart, the coincidental namesake companies extend their existing
partnerships on the back of the AirBroker ONE platform, a business acquired by
FLYR Labs in 2022. The expanded engagement will provide Flyr AS with AI-based
pricing and forecasting capabilities across products, and access to an enhanced
booking engine that unleashes next-generation retailing capabilities. Included
under the agreement are dynamic ancillary pricing capabilities that maximize
conversion and revenue. The solution allows for optimization at different
customer touchpoints, ensuring that customers can be provided with the right
product, at the right price, and in the right channel.

"It's a pleasure to work with an airline that actively pursues technology for
the betterment of its business and its customers," said Alex Mans, founder and
CEO of FLYR Labs. "Our Revenue Operating System will help Flyr's decision
-making, resulting in improved outcomes across its commercial functions and more
personalized customer experiences. This partnership is also a great opportunity
for FLYR Labs, as it will showcase the full power of our end-to-end solution
portfolio."

With FLYR's commercial intelligence and optimization platform coupled with the
backend capability developed by Flyr AS for billing, settlement, and accounting,
the combination represents an industry-first example of a "One Order" operated
airline. These capabilities will come together for live operation at Flyr AS by
mid-2023.

For further information please contact:

Flyr AS: Lasse Sandaker-Nielsen, Chief Corporate Affairs Officer, lsn@flyr.com

FLYR Labs: media@flyrlabs.com

About Flyr AS

Flyr is Norway's new airline that in just over a year in the air has excited the
market with popular destinations, affordable fares, and friendly service. The
route network includes several destinations in Norway, several European cities
such as Paris, Rome, Brussels, Berlin, and Barcelona, as well as typical holiday
destinations such as Alicante, Malaga, and Las Palmas. During the summer season,
the company also offers flights to a number of other destinations in Portugal,
Greece, Croatia, and Italy. All of Flyr's 450 dedicated colleagues are
permanently and directly employed by the airline. Flyr has a fleet of 12 Boeing
737-800 and Boeing 737-8 aircraft with an average age of about five years. This
makes the fleet the most modern, most fuel-efficient, and most environmentally
friendly in the Nordics. Since it took to the skies, 1.8 million have chosen to
travel with the airline, and 350,000 are members of the loyalty program. The
company's latest systems enable easy and efficient operations with few
resources. New technology also makes it possible to offer guests a fully digital
journey from booking to arrival at the destination. To learn more, visit
www.flyr.com.

About FLYR Labs

FLYR Labs, the pioneer of The Revenue Operating System, is focused on the
relentless application of advanced and intuitive technologies that help
transportation leaders unlock their highest potential. Its clean sheet,
vertically integrated platform, brings data, forecasting, pricing, reporting,
and simulation capabilities into a "single pane of glass" that informs and
automates commercial-wide functions. FLYR's end-to-end platform enables all
commercial decisions and eCommerce experiences, including an internet booking
engine (IBE), offer management, customer messaging, customer management, and
content management capabilities, resulting in improved revenue performance and
digital customer experiences. FLYR Labs is headquartered in California with
offices in Los Angeles, San Francisco, Dallas, Krakow, and Amsterdam. To learn
more about FLYR Labs, visit flyrlabs.com or follow @flyrlabs on Twitter and
LinkedIn.