Kurs & Likviditet
Beskrivning
Land | Malta |
---|---|
Lista | OB Match |
Sektor | Sällanköp |
Industri | Betting |
2024-05-30 08:50:07
Gaming Innovation Group Inc. (GiG) has announced the launch of SweepX, a
revolutionary social sweepstakes casino platform solution for the USA, with the
release further bolstered by the announcement of a binding Head of Terms for a
strategic partnership with Primero Games LLC, the largest land-based sweepstake
operator in the states.
Designed to deliver a cutting-edge solution for the burgeoning sweepstakes
market in the US, SweepX combines dual-wallet, store management for redemptions
and prize-rewards, with GiG's AI assisted content management technology to
provide a prominent competitive advantage to operators across the market,
driving significant growth and engagement across social sweepstakes casino
gaming.
The landmark agreement will see GiG's market-leading platform technology power
Primero into the online social sweepstakes casino market for the first time.
Founded in 2009, Primero Games specialises in developing innovative casino
software and equipment for the gaming industry,with over 50,000 sweepstakes
machines across the US, and also own Storm Games ltd, a UK retail operator and
content studio. The collaboration will see Primero leverage its extensive player
database to quickly expand into the online social sweepstakes casino market.
SweepX combines GiG's highly successful real-money iGaming platform technology,
which is currently live in the US, Europe and across Latin America, with a
bespoke sweepstake back office, AI assisted gamification layer and one of the
most comprehensive sweepstake casino content libraries available on the market,
supporting immediate growth throughout the emerging US sweepstake market.
The sweepstakes gaming market saw enormous growth in 2020 due to pandemic market
conditions, and it has continued to grow at a very healthy pace since. It is
estimated that the sweeps market generated about $3.1 billion in 2022, and we
project that it will continue to grow at a +31% CAGR, reaching $6.9 billion by
2025, as per data shared by E&K.
Andrew Cochrane, Chief Business Officer at GiG Platform & Sportsbook said