Gaming Innovation Group Inc. (GIG), has through its subsidiary 
GIG Media (formerly Innovation Labs), agreed to acquire the 
technology driven Danish performance marketing company Rebel Penguin 
for a total consideration of EUR 13 million. With the highly 
competitive and proprietary technology of Rebel Penguins GIG Media 
enters the paid media space, reaching distribution channels such as 
Facebook and Google. The acquisition positions GIG Media as a 360 
degree digital marketing company, present in all major channels.

Since the foundation in 2007, Rebel Penguin (RP) has generated more 
than 155,000 paying customers to sports betting clients in UK & the 
Nordics. As such, the acquisition is an important initiative in 
GIG's strategy of enhancing its sportsbetting capabilities ahead of 
the 2018 World Cup. RP has so far not approached the casino market 
where GIG has a leading and rapidly growing presence. Thus, the 
casino segment represents an attractive and untapped potential. 

RP will provide an increased volume of new players into GIG's eco-
system and benefit all of GIG's business areas. RP's in-house 
affiliate agency will add valuable technological and strategical 
knowledge to GIG's B2C and B2B gaming operators. Cost synergies are 
estimated to be at least EUR 1 million per year. In addition, Rebel 
Penguin will add significantly to GIGs revenues.

Rebel Penguins annual revenue run-rate is approximately EUR 6.8 
million, with a corresponding EBITDA of approximately 2.3 million. 
Rebel Penguin is based in Copenhagen with more than 30 employees. 
All staff will be retained.

CEO of GIG, Robin Reed comments:
"This is another milestone for GIG Media. Through this acquisition, 
we will reach millions of monthly ad placements throughout major 
distribution channels such as Facebook and Google. We strengthen our 
position in three main areas: paid media, regulated markets, and 
sportsbetting. For sportsbetting operators we increase traffic 
driving capability significantly. Finally, we bolt  on Rebel 
Penguins proprietary technology to our platform and add 30 highly 
competent marketers."

The acquisition will be settled with EUR 9.1 million in cash and the 
balance in 7,165,000 GIG shares. The shares will have 12 months 
lock-up. GIG will use its treasury shares, and the outstanding 
number of shares in GIG, 896,656,266, will not be changed following 
the transaction. GIG will decrease its holding of treasury shares 
from 7,165,000 to zero, or from 0.80 % to 0 % of the outstanding 
shares. Closing is expected in September 2017. 

GIG's subsidiary GIG Media is a fast-growing online marketing 
company for iGaming. It refers paying users to B2B clients primarily 
on perpetual revenue share agreements. It sources these paying users 
by obtaining competitive rankings for high-value keywords in search 
engines through SEO (search engine optimization), generating traffic 
to owned websites. These websites have guides and quality content 
for the gaming industry and serves as paths to operators. GIG Media 
also refer paying users through data driven media buying techniques.

For further information, contact: 
Robin Reed, CEO, +356 9999 0382, 
(Robin@gaminginnovationgroup.com)

About GIG:
Gaming Innovation Group Inc. is an emerging gambling solutions and 
interactive entertainment provider. The Company offers cutting-edge 
cloud-based services and B2B performance marketing, and owns B2C 
gambling operators offering games from the best-of-breed suppliers 
across the online sports betting and casino industry. Gaming 
Innovation Group operates out of Malta and is listed on the Oslo 
Stock Exchange under the ticker symbol "GIG".

For more information about the Company and our services:
https://gaminginnovationgroup.com
https://igamingcloud.com
https://i-labs.com
https://www.guts.com
https://www.betspin.com
https://www.rizk.com
https://www.thrills.com
https://www.kaboo.com
https://www.superlenny.com