The tech-driven vertical farming company plans to leverage Nissen's extensive
experience building brands to spearhead marketing efforts during rapid global
expansion

ORLANDO, FL, (August 30, 2020) -  Kalera AS (Euronext Growth Oslo: KAL,
Bloomberg: KSLLF), one of the fastest-growing and largest vertical farming
companies in the world, today announced the appointment of Aric Nissen as Chief
Marketing Officer. In his new role, Nissen will be an integral part of the
executive team as he oversees the development and execution of Kalera's
marketing initiatives. 

Bringing with him more than 20 years of senior leadership experience and
award-winning expertise engaging customers and building brands, Nissen joins
Kalera from Restaurant Technologies where he served as Chief Marketing Officer.
Prior to that, he was Vice President of Revenue Optimization for Subway® and
spent over four years as a management consulting executive with Accenture
Digital. 

"Aric is a fantastic addition to our executive team with an impressive
background and proven track record in driving customer demand and brand
awareness," said Kalera CEO Daniel Malechuk. "Aric's oversight will be
invaluable as we continue to grow as a company. We are pleased to welcome him to
the Kalera family."

Nissen began his career with International Dairy Queen Inc. where he was
responsible for menu strategy, market testing, product launch advertising and
brand management. He earned the nickname "CEO of Blizzard" for his efforts to
increase awareness and sales of the brand's flagship products resulting in a
sales increase from $400MM to over $800MM in less than five years.

"This is an exciting time to join Kalera's talented executive team," noted Aric
Nissen, newly appointed Kalera CMO. "The technology and innovation of a Kalera
farm is literally breathtaking to see. Seed science, artificial intelligence,
and data analytics form the backbone of growing non-GMO plants with dramatically
less environmental impact. As a global leader in the vertical farming industry,
we are primed to drive rapid acceleration in North America and across the
globe."

In addition to the hiring of a new CMO, Kalera has experienced significant
growth in recent months including the announcement of the acquisition of &ever,
a vertical farm company headquartered in Germany with operations in the Middle
East, Asia and Europe, and the addition of new high-profile customers. With the
acquisition of &ever, Kalera will operate facilities in Orlando, FL