Q2 2025 was a milestone quarter for LINK with the acquisition of South African
market leader SMSPortal, a transformative deal lifting last twelve months
proforma adjusted EBITDA to NOK 1.1 billion and expanding into a new continent.
LINK delivered 7% proforma gross profit growth and a 12% increase in proforma
adjusted EBITDA despite tough comparables, both in fixed currency. The growth
was driven by an increasing demand for higher margin conversational solutions on
OTT channels like RCS and WhatsApp. During the quarter, LINK also completed the
acquisitions of The SMS Works and FireText Communications and issued a new EUR
100 million senior unsecured bond (LINK03), successfully completing the
refinancing of the LINK01 bond. Following the close of the second quarter, LINK
proudly marked its 25-year anniversary on 7th of July. Over the past
quarter-century, the company has evolved from a local messaging provider into a
global player, serving more than 55,000 enterprises across multiple markets. 

In 2Q25 proforma gross profit passed NOK 0.5 billion, up 7% yoy despite elevated
comparables from campaign-driven peaks in the same period last year. Performance
was supported by strong growth in high-margin conversational solutions,
supporting margin expansion and gross profit growth. Organic gross profit growth
was reported at 5% as a small number of large enterprise clients reduced their
non-critical communication spend, creating a headwind equivalent to 2-3
percentage points of growth. This impact is expected to diminish by year-end.
The underlying market trends remain solid, with continued opportunities for
growth through richer channels offering enhanced customer engagement. Proforma
adjusted EBITDA shows robust growth of 12% and reached nearly NOK 0.3 billion,
once again underscoring the scalability of LINK's business model and in line
with organic adjusted EBITDA growth of 11% in the quarter.

LINK's recurring and growing business is driven by more than 55,000 loyal
customers continuing to increase their usage. Growth momentum is supported by
both increased adoption rates for digital messaging and traction on higher
margin CPaaS software solutions and OTT channels like RCS and WhatsApp. 2Q25 was
an exceptional quarter for CPaaS, marked by record-high closed won contracts
driven by richer messaging solutions. CPaaS contract wins exceeded A2P for the
first time, while RCS contracts grew 4x to represent 24% of total contracts won.


Inorganic growth, a core element of LINK's strategy, saw notable momentum in
2Q25, driven by the successful completion of key initiatives. In April, LINK
completed the acquisition of two prioritized targets in the attractive UK
market, which represents a strong growth potential. At the end of June, LINK
announced the acquisition of the South African market leader SMSPortal, with the
transaction expected to close in early September. This acquisition marks a
significant milestone, expanding LINK's presence beyond Europe and increasing
adjusted EBITDA and cash EBITDA to NOK 1.1 billion and NOK 0.9 billion
respectively, on a pro forma LTM basis. A key priority for the company going
forward is the integration of SMSPortal, with a focus on realizing synergies and
unlocking growth opportunities.

Building on a strong financial position, LINK remains well-placed to pursue
further M&A opportunities and extend its proven track record of successful
acquisitions. The current acquisition pipeline is progressing well and
representing a combined cash EBITDA potential of more than EUR 15 million, with
three targets in active due diligence. Given the still highly fragmented nature
of the messaging industry, there remains significant scope for further
consolidation, and LINK remains committed to pursuing strategic opportunities.

LINK reiterates its medium-term ambitions of sustaining high single-digit gross
profit growth, with adjusted EBITDA expected to grow at a faster pace, supported
by the company's scalable business model. Inorganic growth remains a key
strategic pillar, with accretive M&A as first priority. The company maintains a
disciplined capital allocation policy that prioritizes value-accretive M&A,
while staying within a net debt to adjusted EBITDA roof of 2.0 to 2.5x. 

"We are proud of the substantial progress LINK achieved in the second quarter,
combining solid growth with a landmark transaction. The acquisition of SMSPortal
marks a level-up milestone, transforming LINK into a 1.1 billion adjusted EBITDA
company. The trend of accelerated growth for higher margin advanced
conversational solution on RCS and WhatsApp is continuing both in the P&L as
well as all-time high new contracts for CpaaS products. We will continue to
drive growth, expand our footprint, and strengthen our position in the global
CPaaS market in the years to come" says Thomas Berge, CEO of LINK.

The quarterly results will be presented in an audio webcast at 10:00 CEST today
by Thomas Berge, CEO and Morten Edvardsen, CFO & VP Investor Relations.

The audio webcast targets investors, analysts and media. Attendees will be able
to post questions in a Q&A session following the webcast.

To join the audio webcast and post questions, please go to: 
https://channel.royalcast.com/landingpage/hegnarmedia/20250820_16/

The webcast is also available from LINK's investor relations pages: 
https://linkmobility.com/investor-relations

For further information, please contact 
Morten Løken Edvardsen, CFO & VP Investor Relations 
+47 90 56 15 89
ir@linkmobility.com

About LINK Mobility 
LINK is an award-winning, leading global provider of mobile messaging and
communications platform as a service (CPaaS) solutions for increased engagement.
The company serves enterprise, SME and government customers. LINK offers a wide
range of innovative and scalable mobile solutions, creating valuable digital
convergence between businesses and customers, governments and citizens,
platforms and users. LINK has more than 55 thousand active customer accounts
globally and exchanges more than 22 billion messages a year. LINK is listed on
the Oslo Stock Exchange under the ticker LINK. For more information about LINK,
please see www.linkmobility.com and follow LINK Mobility on LinkedIn. 

This information is subject to the disclosure requirements pursuant to section
5-12 of the Norwegian Securities Trading Act.