25.6.2021 09:55:06 CEST | Schibsted | Non-regulatory press releases

(Oslo 25 June 2021) On 21 July 2020, Schibsted's subsidiary Adevinta announced a
definitive agreement with eBay Inc. to acquire 100 percent of eBay Classifieds
Group. As part of the transaction, Schibsted has acquired the Danish part of the
business, DBA.dk and bilbasen.dk. Today we mark that the agreement has been
completed, and Schibsted's online classified adventure in Denmark can begin.

"This is a day we have been looking forward to since last summer, and we are
excited to welcome our competent Danish colleagues to the Schibsted family.
Together, we will be very well equipped to develop and grow the next generation
of online classified businesses in the Nordic region, says Kristin Skogen Lund,"
CEO of Schibsted.

Schibsted is the owner of the leading online classified businesses FINN.no -
http://finn.no in Norway, Blocket.se - http://blocket.se in Sweden and Tori.fi -
http://tori.fi and Oikotie.fi - http://oikotie.fi in Finland. With DBA and
Bilbasen the company strengthens its online classified position in the Nordic
region with some of the most well-known and best-liked brands in Denmark.

DBA is Denmark's number one marketplace with more than 2 million unique monthly
users, while Bilbasen is Denmark's leading marketplace for trading cars. The two
companies have a total of approximately 130 employees, primarily located in
Copenhagen and Aarhus.

"During the past 12 years with eBay as the owner, DBA and Bilbasen have become
an increasingly important part of Danes' lives. This has not least become
evident during the COVID-19 pandemic, where more than 2 million Danes have used
our marketplaces every month. Now we are ready for a new era, and we are very
happy to become part of Schibsted, says Abhishek Roy," CEO of Schibsted's Danish
marketplaces. 

Roy expects that Schibsted will contribute to the Danish operations taking new
steps in the development of products and services on their platforms. 

"In particular, Schibsted's investment in sustainability and green
transformation - and not least the inherent innovation ability they are known
for - will help us develop DBA and Bilbasen's market positions further and help
us reach the objective of creating the strongest trading ecosystem in Denmark,"
Roy concludes.

The fact that Schibsted takes over as owner of DBA and Bilbasen will not entail
any changes for the users of the services in Denmark, they can still enjoy using
the same, high-quality services from the same brands. In the long run, of
course, Schibsted hopes that Danish users can also benefit from the classified
sites now becoming part of a Nordic community in relation to the development of
new products and services. In much the same way, Schibsted hopes to be able to
learn from Denmark for the benefit of users in Norway, Sweden and Finland.



"At Schibsted, we have a lot to learn about the Danish market where we have so
far only been present with our comparison service for consumer loans, Lendo. We
know that many Danes buy second-hand and are concerned about the green shift and
how a circular economy can have a positive effect on the environment. It is a
key element in our marketplaces, and the precondition for continuing the success
that DBA.dk - http://dba.dk and bilbasen.dk - http://bilbasen.dk is the very
best, says Kristin Skogen Lund.





For further information:

Jan Lang, Head of Communications, Schibsted Marketplaces Denmark, 
jlang1@eclassifiedsgroup.com, +45 3017 77 81

Atle Lessum, Head of Communications Schibsted Group, atle.lessum@schibsted.com,
+47 415 05 645 

Kristine Eia Kirkholm - kristine.eia.kirkholm@finn.no, Head of Communications 
FINN.no - http://finn.no, kristine.eia.kirkholm@schibsted.com, +47 932 47 875





About DBA.dk - http://dba.dk

DBA is the leading online marketplace in Denmark with more than 2 million
unique, monthly users. In 2020, private sellers presented more than 12,7 million
items for sale at the company. DBA.dk - http://dba.dk was launched in 1995 as an
online version of Den Blå Avis, which was established in 1981. Den Blå Avis and 
DBA.dk - http://dba.dk were bought by eBay Inc. in 2008. In 2014, the production
of the newspaper edition of Den Blå Avis was discontinued, and since then, the
focus has been exclusively on the online platform.

About bilbasen.dk - http://bilbasen.dk

Bilbasen is Denmark's leading marketplace for car trade. It was launched in 1996
in a collaboration between the publications Bilmarkedet and Den Blå Avis. In
2008, Bilbasen was sold to eBay Inc. At this moment there are over 60,000 cars
for sale at Bilbasen. The company's vision is to make the trade in cars as
simple as possible. At the same time, Bilbasen will ensure the most efficient
contact between the car salesman and the car buyer. In 2020, there were over
450,000 cars for sale at Bilbasen, and the service has 700.000 unique users
every month.

About Schibsted

Schibsted is a family of digital brands with a strong Nordic position, and more
than 5,000 employees. Millions of people enjoy interacting with our companies
every day through our online marketplaces such as FINN, Blocket and Oikotie