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2021-09-13 21:23:07
13.9.2021 21:23:05 CEST | Skitude Holding AS | Non-regulatory press releases

Austria-based Alturos joins a growing list of Platform Partnerships to integrate
Catalate's strategic dynamic pricing plans into its software.

(Palo Alto, CA, USA, 13 SEPTEMBER 2021) Catalate, a subsidiary of Skitude
Holding AS (OSE:SKI), announces a new platform partnership with Alturos
Destinations. The partnership is a Pricing as a Service model that will allow
resort destinations in the European travel and tourism market to maximize their
online revenue using Catalate's proprietary pricing model and skiers to plan
their vacations online with ease using Alturos' e-commerce platform.

Alturos Destinations is an e-commerce provider enabling tourist destinations to
execute digital sales strategies with sales and marketing, and a destination app
and automated communication system. Alturos is working to build an integration
between its e-commerce platform, used by 50+ destinations in Europe, and
Catalate's Pricing API.

"Our partnership with Catalate was generated from the need for a strong ally in
the pricing strategies business," says Gilberto Loacker, President of the board
at Alturos Destinations. "Catalate's innovative pricing model and expertise
blends perfectly with Alturos Destination OS in terms of e-commerce, offering a
full-service solution for our partners."

Following completion of the initial implementation, any user of Alturos'
software will be able to seamlessly integrate with Catalate's APIs to offer
best-in-class dynamic pricing strategies to their guests. The first
implementation is expected to launch in mid-September by a group of Swiss ski

"As Skitude Group continues to drive digitization in the ski industry, it is
important that our portfolio companies build bridges with other leading software
providers in the space," says Bent Grøver, CEO. "The strategic direction to
build open, flexible platforms that interface with other systems will yield
exponentially better tools for our ski area partners, freeing them from the
constraints of having to choose one system to meet all of their needs."

Alturos joins Catalate's growing list of platform partners, including direct
booking and pricing API integration with RootRez, and international keycard
reload integrations with Team Axess and SkiData. Catalate's partnership with
Alturos showcases how more Platform Partners continue to leverage Catalate's
open, flexible platform. Integrating quickly with other leading technology
providers in the industry, Catalate helps partners modernize their ecommerce
technology to maximize revenue.

To learn more about how Catalate's technology and team are partnering with
technology companies around the world, visit catalate.com - http://catalate.com.


* Bent Grøver, CEO, +47 95 04 03 92, bent@skitudegroup.com
* Ivar Blekastad, CFO, +47 48 26 36 70, ivar@skitudegroup.com


Skitude Holding AS aims to digitize the market for skiers and other mountain
enthusiasts. Unlike other markets such as tourism, accommodation, restaurants,
touring etc., this market is still mostly analogue. The international group of
companies within the Skitude group has developed a platform on which all of this
can be achieved. As such it provides a meeting place between skiers and ski
resorts. The company's long-term vision is to create a one-stop-shop that offers
all services related to mountain activities.