20.12.2024 08:30:00 CET | StrongPoint | Additional regulated information
required to be disclosed under the laws of a member state

(Oslo, 20 December 2024) StrongPoint ASA ("StrongPoint"), a retail technology
provider, is proud to announce an international multifaceted partnership with
VusionGroup SA ("VusionGroup"), a global leader in digitalization solutions for
physical commerce.

With revenues of EUR805 million (fiscal year 2023), VusionGroup serves over 350
retailers in more than 60 countries through 25 offices worldwide, including
partnerships with leading retailers such as Walmart, Carrefour, Edeka and
MediaMarkt-Saturn. The company currently operates over 450 million smart
electronic shelf labels in more than 45,000 stores, accounting for approximately
50% of the market share.

Through this partnership, VusionGroup will integrate StrongPoint's end-to-end
e-commerce platform into its advanced Retail IoT Cloud platform, making it
available to retailers internationally. Additionally, StrongPoint will serve as
a Value-Added Reseller of VusionGroup's retail technology solutions, starting
from 28 June 2025.

From Shelf Labels to Shelf-Edge

In 2024, VusionGroup introduced EdgeSense?, transforming traditional electronic
shelf labels into a cutting-edge digital shelf system. Developed over a decade
of research, it integrates smart rails and battery-less digital displays with
wireless communications, precise geolocation, and device-to-device interactions
through the Cloud and the VusionOX protocol built on Bluetooth standards.
EdgeSense? enables real-time 3D product tracking, personalized navigation,
guided replenishment and contextual shopper engagement through geofencing. It
also generates real-time aisle data, turning stores into self-learning hubs that
provide insights into products, customer behavior and inventory to support
smarter decision-making. In April 2024, Walmart adopted EdgeSense? and
VusionCloud solutions at scale across its U.S. stores.

Scaling StrongPoint's E-Commerce Internationally

With e-commerce rapidly emerging as a key driver of growth in the retail
industry, VusionGroup and StrongPoint identified the opportunity to partner,
providing retailers with a highly efficient end to end 
e-commerce platform and the tools needed to manage e-commerce orders. This
includes StrongPoint's in-store order-picking solution and fully integrated
last-mile options, which are already used by many grocery retailers in Europe.

"This partnership is an incredible opportunity for StrongPoint to bring its
e-commerce solutions to an international stage, reaching regions far beyond our
core markets. For StrongPoint, as a VusionGroup partner, it will allow us to
offer our current and future customers across our nine markets an even broader
range of in-store digital retail technologies. This is truly a milestone moment
in the history of StrongPoint," said Jacob Tveraabak, CEO of StrongPoint. 

"Enabling physical retailers to increase their e-commerce performance through
store digitalization is one of the key pillars of our strategy, and this
partnership represents a wonderful opportunity to accelerate that. By
integrating StrongPoint's e-commerce technology into our platform, we are not
only enhancing our offering but also enabling our customers to unlock new levels
of efficiency, profitability and growth potential in a rapidly evolving retail
landscape," said Sébastien Fourcy, SEVP EMEA of VusionGroup.

"This partnership with VusionGroup is a monumental achievement for StrongPoint
and a defining moment in the strategic direction the company has pursued since I
joined as Chairman. It is a powerful testament to the world-class superiority of
StrongPoint's e-commerce suite of solutions, enabling us to unlock unparalleled
commercial opportunities and access more new markets than ever before," said
Morthen Johannessen, the Chairman of the Board of Directors at StrongPoint.

As a consequence of this new partnership, StrongPoint today terminated its
current reseller agreement with Pricer AB, as it contains exclusivity clauses
that would prohibit StrongPoint from becoming a reseller of other ESL providers.
The current reseller agreement with Pricer AB runs until June 27, 2025.

About StrongPoint

StrongPoint is a grocery retail technology company that provides solutions to
make shops smarter, shopping experiences better, and online grocery shopping
more efficient. With approximately 500 employees in Norway, Sweden, the Baltics,
Finland, Spain, the UK and Ireland, and together with a wide partner network,
StrongPoint supports grocery and retail businesses in more than 20 countries.

StrongPoint provides end-to-end e-commerce solutions, including in-store order
picking, automated fulfillment (with AutoStore), click & collect
temperature-controlled grocery lockers, and in-store and drive-thru grocery
pickup solutions. The company also delivers a range of in-store technologies,
such as electronic shelf labels, AI-powered self-checkouts, and cash management
and payment solutions. StrongPoint is headquartered in Norway and is listed on
the Oslo Stock Exchange with a revenue of approximately NOK 1.4 billion [ticker:
STRO].

www.strongpoint.com - http://www.strongpoint.com

About VusionGroup 

VusionGroup (ex- SES-imagotag) is the global leader in the digitalization
solutions for commerce, serving over 350 large retailer groups around the world
in Europe, Asia, and North America.

By leveraging its IoT, AI & Data technologies, VusionGroup empowers retailers to
re-imagine their physical stores into efficient, intelligent, connected, and
data-driven assets. The Group unlocks higher economic performance, facilitates
seamless collaboration across the value chain, enhances the shopping experience,
creates better jobs, cultivates healthier communities, and significantly reduces
waste and carbon emissions.

VusionGroup consist of six families of solutions, harnessing the full potential
of IoT, Cloud, Data, and artificial intelligence (AI) technologies, at the
service of the modernization of commerce: SESimagotag (ESL & Digital Shelf
Systems), VusionCloud, Captana (computer vision and artificial intelligence
platform), Memory (data analytics), Engage (retail media and in-store
advertising), and PDidigital (logistics and industrial solutions).

VusionGroup supports the United Nations' Global Compact initiative and has
received in 2023 the Platinum Sustainability Rating from EcoVadis, the world's
reference of business sustainability ratings.

VusionGroup is listed in compartment A of Euronext? Paris and member of the
SBF120 Index. Ticker: SESL - ISIN code: FR0010282822 - Reuters: VU.PA -
Bloomberg: VU.FP 

www.vusion.com - https://www.vusion.com

DISCLOSURE REGULATION

This information is subject to the disclosure requirements pursuant to Section
5-12 the Norwegian Securities Trading Act.

CONTACTS

 * Marius Drefvelin, CFO StrongPoint ASA, +47 958 95 690,
   marius.drefvelin@strongpoint.com 

ATTACHMENTS

Download announcement as PDF.pdf -
https://kommunikasjon.ntb.no/ir-files/17847450/18368650/5444/Download%20announce
ment%20as%20PDF.pdf